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THE BON-TON STORES, INC.


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                                                                                                                        Proxy Statement and Notice of 2004
                                                                                                                        2005 Annual Meeting (LOGO WITH PICTURE OF WOMAN) [BON-TON LOGO]
(THE BON-TON LOGO


(BON-TON LOGO)
THE BON-TONBON • TON STORES, INC.
2801 EAST MARKET STREET YORK,East Market Street
York, PA 17402 WWW.BONTON.COM June 17, 2004
www.bonton.com
May 13, 2005
Dear Shareholder:
          You are cordially invited to attend our Annual Meeting of Shareholders to be held at Bon-Ton'sBon-Ton’s corporate offices at 2801 East Market Street, York, Pennsylvania on Wednesday, July 21, 2004,Tuesday, June 14, 2005, beginning at 9:00 a.m. Enclosed is the official notice of meeting, the proxy statement, the proxy card and our 20032004 Annual Report. You may vote your shares via the Internet by accessing the voting site shown on your proxy card, by telephone by calling the toll-free number shown on your proxy card, by mail using the proxy card, or in person by attending and voting at the meeting.
          Your vote is important to us. Even if you plan to attend the meeting, please sign, date and return your proxy in the enclosed postage-paid envelope or vote by telephone or over the Internet. Sincerely, /s/ Tim Grumbacher Tim Grumbacher Chairman of the Board and Chief Executive Officer
Sincerely,
-s- Tim Grumbacher
Tim Grumbacher
Chairman of the Board


THE BON-TON STORES, INC.
2801 EAST MARKET STREET YORK,East Market Street
York, PA 17402 WWW.BONTON.COM
www.bonton.com
NOTICE OF ANNUAL MEETING
          The Annual Meeting of Shareholders of The Bon-Ton Stores, Inc. will be held on Wednesday, July 21, 2004,Tuesday, June 14, 2005, at 9:00 a.m., at Bon-Ton'sBon-Ton’s corporate offices at 2801 East Market Street, York, Pennsylvania.
          The purposes of this year'sthe meeting are: 1. To elect an eight member Board of Directors for a one-year term. 2. To ratify the appointment of KPMG LLP as independent auditor for 2004. 3. To approve The Bon-Ton Stores, Inc. Cash Bonus Plan. 4. To approve the Amendment to The Bon-Ton Stores, Inc. 2000 Stock Incentive Plan. 5.
1.To elect a nine-member Board of Directors for a one-year term.
2.To ratify the appointment of KPMG LLP as independent auditor for 2005.
3.To consider any other matters as may properly come before the meeting.
          Shareholders who owned shares of our stock at the close of business on May 26, 2004April 25, 2005 may attend and vote at the meeting. You may vote by telephone or over the Internet or by mailing the proxy card in the enclosed postage-paid envelope. Any shareholder attending the meeting may vote in person, even though he or she has already returned a proxy card or voted by telephone or over the Internet. Robert E. Stern Vice President, General Counsel and Secretary
Robert E. Stern
Vice President,
General Counsel and Secretary
York, Pennsylvania June 17, 2004
May 13, 2005
Please vote by telephone or over the Internet as instructed on the enclosed proxy card or complete, sign and date the proxy card as promptly as possible and return it in the enclosed envelope. If you vote by telephone or over the Internet, do not return your proxy card.


CONTENTS
Proxy Statement............................................. Statement1
Voting Procedures and Security Ownership.................... Ownership1
Outstanding Shares and Voting Rights...................... Rights1
Principal Shareholders.................................... Shareholders3
Security Ownership of Directors and Executive Officers.... 6 Officers5
Election of Directors....................................... 7 Directors6
Board and Board Committee Information..................... 8 Information7
Compensation of Directors................................. 10 Directors9
Ratification of the Appointment of the Independent Auditor................................................... 11 Approval of The Bon-Ton Stores, Inc. Cash Bonus Plan........ 11 Approval of the Amendment to The Bon-Ton Stores, Inc. 2000 Stock Incentive Plan...................................... 13 Auditor10
Executive Compensation...................................... 18 Compensation12
Summary Compensation Table................................ 18 Table12
Stock Option Grants....................................... 18 Grants13
Stock Option Exercises and Holdings....................... 19 Holdings13
Employment Agreements..................................... 19 Agreements14
Supplemental Retirement Benefits.......................... 20 Benefits16
Executive Severance....................................... 20 Severance16
Equity Compensation Plan Information...................... 20 Information16
Stock Performance Graph..................................... 21 Graph18
Report on Executive Compensation............................ 21 Compensation18
Report of the Audit Committee............................... 23 Independent Auditor's Fees.................................. 24 Relationship With Independent Auditor....................... 25 Committee22
Section 16(a) Beneficial Ownership Reporting Compliance..... 25 Certain Transactions........................................ 25 Compliance23
Related Party Transactions23
Shareholder Proposals....................................... 26 Proposals23


THE BON-TON STORES, INC. ---------------------
PROXY STATEMENT
          We are providing this proxy statement to solicit your proxy for use at the annual meeting of shareholders. The annual meetingshareholders which will be held at 9:00 a.m. on Wednesday, July 21, 2004 at Bon-Ton's corporate offices at 2801 East Market Street, York, Pennsylvania.Tuesday, June 14, 2005. The proxy materials, which consist of the Annual Report, the Notice of Annual Meeting, this proxy statement and the proxy card, are first being sent to our shareholders on or about June 17, 2004.May 13, 2005.
          We do not anticipate that any matters will be raised at the meeting other than those described in the notice. If any other matters come before the meeting, your proxies will be authorized to act in accordance with their best judgment.
          When your proxy card is returned properly signed, or you have effectively submitted your proxy over the Internet or by telephone, your shares will be voted in accordance with your instructions. If your proxy card is signed and returned without specifying choices, your shares will be voted "for"“for” the Board nominees "for"and “for” ratification of the appointment of KPMG LLP as independent auditor, and "for" approval of The Bon-Ton Stores, Inc. Cash Bonus Plan and approval of the Amendment to The Bon-Ton Stores, Inc. 2000 Stock Incentive Plan.auditor.
          You may revoke your proxy before its exercise by notifying the Secretary of the Company in writing, by delivering a properly executed, later-dated proxy card, by submitting your proxy again over the Internet or by telephone, or by voting in person at the meeting.
          Your proxy is being solicited by the Board of Directors. We will bear the cost of this solicitation, including the charges of brokerage houses, nominees and fiduciaries in forwarding these materials to beneficial owners. This solicitation may be made in person, by telephone or by other means of communication by our directors, officers or employees.
          References in this proxy statement to a year refer to our fiscal year, which is the 52 or 53 week period ending on the Saturday nearer January 31 of the following calendar year (for example, a reference to 20032004 is a reference to the fiscal year ended January 31, 2004)29, 2005).
VOTING PROCEDURES AND SECURITY OWNERSHIP OUTSTANDING SHARES AND VOTING RIGHTS
Outstanding Shares and Voting Rights
          Shareholders of record at the close of business on May 26, 2004,April 25, 2005 are entitled to vote at the meeting. At that time, there were 13,055,37813,685,682 shares of common stock and 2,951,490 shares of Class A common stock outstanding. The common stock and the Class A common stock vote together on all matters. Holders of common stock are entitled to one vote per share and holders of Class A common stock are entitled to ten votes per share. There are no other classes of voting securities outstanding. In the election of directors, shareholders do not have cumulative voting rights.
          The presence at the meeting, in person or by proxy, of persons entitled to cast a majority of the shareholder votes will constitute a quorum.
          The eightnine nominees receiving a plurality of the votes cast (that is, the eightnine nominees receiving the greatest number of votes) will be elected. A proxy marked "withhold"“withhold” with respect to the election of a director will not be voted as to the director indicated, but will be counted for purposes of determining whether there is a quorum.
          Approval of any other matter requires the affirmative vote of a majority of the votes cast. Abstentions and broker non-votes are counted to determine whether a quorum is present at the meeting but are not counted as a vote in favor or against a particular matter. A broker "non-vote"“non-vote” occurs when a nominee for a beneficial owner does not vote on a particular matter because the nominee does not have discretionary voting power as to that item and has not received voting instructions from the beneficial owner.


          If you own common stock in your own name, you are an "owner“owner of record." This means you may direct the persons named as proxies how to vote your shares. If you fail to vote, the proxies cannot vote your shares at the meeting.
          You have four voting options: - - INTERNET: You can vote over the Internet at the web address shown on your proxy card. Internet voting is available 24 hours a day. If you have access to the Internet, we encourage you to vote this way. IF YOU VOTE OVER THE INTERNET, DO NOT RETURN YOUR PROXY CARD. - - TELEPHONE: You can vote by telephone by calling the toll-free telephone number on your proxy card. Telephone voting is available 24 hours a day. Easy-to-follow voice prompts allow you to vote your shares and confirm that your instructions have been properly recorded. IF YOU VOTE OVER THE TELEPHONE, DO NOT RETURN YOUR PROXY CARD. - - PROXY CARD: You can vote by mail by signing, dating and mailing your proxy card in the postage-paid envelope provided. - - VOTE IN PERSON:
Internet: You can vote over the Internet at the web address shown on your proxy card. Internet voting is available 24 hours a day. If you have access to the Internet, we encourage you to vote this way.If you vote over the Internet, do not return your proxy card.
Telephone: You can vote by calling the toll-free telephone number on your proxy card. Telephone voting is available 24 hours a day. Easy-to-follow voice prompts allow you to vote your shares and confirm that your instructions have been properly recorded.If you vote over the telephone, do not return your proxy card.
Proxy Card: You can vote by signing, dating and mailing your proxy card in the postage-paid envelope provided.
Vote in Person: You can attend the Annual Meeting and vote at the meeting.
          If a broker, bank or other nominee holds your common stock for your benefit but not in your name, your shares are in "street“street name." In that case, your bank, broker or other nominee will send you a voting instruction form to use in voting your shares. The availability of Internet and telephone voting depends on their voting processes. Please follow the voting instruction form they send you.
          If you are a participant in The Bon-Ton Stores, Inc. Profit Sharing/Retirement Contribution Plan (the "401(k) Plan"“401(k) Plan”), your proxy will incorporate all shares you own through the 401(k) Plan, assuming all your shares are registered in the same name. Your proxy will serve as a voting instruction for the trustee of the 401(k) Plan. If you own shares through the 401(k) Plan and you do not vote, the plan trustee will vote your shares in the same proportion as shares for which instructions were received from other shareholders under the 401(k) Plan.
          The Nasdaq Stock Market regulations provide that if more than 50% of the voting power in a company is held by an individual, group or another company, the company is a "controlled"“controlled” company. Using this definition, Bon-Ton is a "controlled"“controlled” company because Tim Grumbacher, our Chairman of the Board, and Chief Executive Officer, is the beneficial owner of shares of common stock and Class A common stock entitled to vote more than 50% of the votes entitled to be cast at the meeting. Mr. Grumbacher has indicated that he will vote "for"“for” each of the nominees for director and "for" each other proposal described herein to be presented at“for” ratification of the annual meeting.appointment of KPMG LLP. Consequently, the election of each nominee for director and ratification of the appointment of KPMG LLP approval of The Bon-Ton Stores, Inc. Cash Bonus Plan and approval of the Amendment to The Bon-Ton Stores, Inc. 2000 Stock Incentive Plan are assured.

2 PRINCIPAL SHAREHOLDERS


Principal Shareholders
          This table shows owners of 5% or more of the Class A common stock or common stock as of May 3, 2004.April 8, 2005. Each person listed has sole voting power and sole investment power as to the shares indicated unless otherwise noted.
                 
  Class A Common Stock Common Stock(1)
     
  Number of   Number of  
Name and Address Shares Percent Shares Percent
 
Tim Grumbacher 2801 E. Market Street
York, PA 17402
  2,406,253   81.53%  5,883,475(2)  36.50%
Dimensional Fund Advisors, Inc. 1299 Ocean Avenue
Santa Monica, CA 90401
        1,041,853(3)  7.62%
Henry F. Miller 1650 Arch Street – 22ndFloor
Philadelphia, PA 19103
  545,237(4)  18.47%  799,414(5)  5.62%
Thomas W. Wolf 2801 E. Market Street
York, PA 17402
  545,237(4)  18.47%  871,374(6)  6.13%
David R. Glyn 1650 Arch Street – 22ndFloor
Philadelphia, PA 19103
  545,237(4)  18.47%  645,601(7)  4.54%
M. Thomas Grumbacher Trust dated March 9, 1989 for benefit of
Matthew Reed Grumbacher
1650 Arch Street – 22ndFloor
Philadelphia, PA 19103
  181,746(8)  6.16%  202,898(8)  1.47%
M. Thomas Grumbacher Trust dated March 9, 1989 for benefit of
Beth Anne Grumbacher Elser
1650 Arch Street – 22ndFloor
Philadelphia, PA 19103
  181,746(8)  6.16%  202,898(8)  1.47%
M. Thomas Grumbacher Trust dated March 9, 1989 for benefit of
Max Aaron Grumbacher
1650 Arch Street – 22ndFloor
Philadelphia, PA 19103
  181,746(8)  6.16%  202,898(8)  1.47%
(1) Each share of Class A Common Stock Common Stock(1) --------------------- --------------------- Numbercommon stock is convertible into one share of Numbercommon stock at the holder’s option. Accordingly, the number of Name and Address Shares Percent Shares Percent - ---------------------------------------------------------------------------------------- Timshares of common stock for each person includes the number of shares of common stock issuable upon conversion of all shares of Class A common stock beneficially owned by such person. Also, the total number of shares of common stock outstanding for purposes of calculating percentage ownership of a person includes the number of shares of Class A common stock beneficially owned by such person.
(2) Includes (a) 165,773 shares of common stock held by The Grumbacher 2,951,490(2) 100.0% 6,151,912(3) 38.3% 2801 E. Market Street York, PA 17402 RS Investment Management L.P. -- -- 882,000(4) 6.8% 388 Market Street San Francisco, CA 94111Family Foundation, a charitable foundation of which Mr. Grumbacher, Nancy T. Grumbacher 545,237(5) 18.5% 758,314(6) 5.6% 2801 E. Market Street York, PA 17402(Mr. Grumbacher’s wife), Henry F. Miller 545,237(5) 18.5% 749,414(7) 5.5% 1650 Arch Street - 22(nd) Floor Philadelphia, PA 19103and Thomas W. Wolf are the directors, and (b) 11,960 shares of common stock held by trusts for the benefit of Mr. Grumbacher’s grandchildren of which Ms. Grumbacher, Beth Elser, Mr. Wolf and David R. Glyn are the trustees. Mr. Grumbacher disclaims beneficial ownership of all shares referred to above. Also includes options exercisable within 60 days of April 8, 2005 to purchase 44,550 shares of common stock and 365,205 shares which are subject to forfeiture as provided in the Company’s Amended and Restated 2000 Stock Incentive Plan.

3


(3) Based solely on a Schedule 13G dated February 9, 2005 filed with the Securities and Exchange Commission by Dimensional Fund Advisors, Inc. -- -- 747,500(8) 5.7% 1299 Ocean Avenue Santa Monica, CA 90401 Advisory Research, Inc. -- -- 744,384(9) 5.7% 110 North Stetson Street, Suite 5780 Chicago, IL 60601
(4) Consists of Class A common stock held by trusts for the benefit of Tim Grumbacher’s children of which Thomas W. Wolf, 545,237(5) 18.5% 702,541(10) 5.2% 2801 E. Market Street York, PA 17402Henry F. Miller and David R. Glyn 545,237(5) 18.5% 642,541(11) 4.7% 1650 Arch Street - 22(nd) Floor Philadelphia, PA 19103 M.are the trustees. Messrs. Wolf, Miller and Glyn each disclaim beneficial ownership of all shares referred to in this note.
(5) Consists of (a) 165,773 shares of common stock held by The Grumbacher Family Foundation, a charitable foundation of which Tim Grumbacher, Nancy T. Grumbacher, Thomas Grumbacher Trust 181,746(12) 6.2% 202,896(12) 1.5% dated March 9, 1989W. Wolf and Mr. Miller are the directors, (b) 545,237 shares of Class A common stock and 63,454 shares of common stock held by trusts for the benefit of Matthew Reed Grumbacher 1650 Arch Street - 22(nd) Floor Philadelphia, PA 19103 M. Thomas Grumbacher Trust 181,746(12) 6.2% 202,896(12) 1.5% dated March 9, 1989Mr. Grumbacher’s children of which Mr. Miller, Mr. Wolf and David R. Glyn are the trustees, and (c) 24,950 shares of common stock held by other trusts for the benefit of Beth Anne Grumbacher Elser 1650 Arch Street - 22(nd) Floor Philadelphia, PA 19103 M. Thomas Grumbacher Trust 181,746(12) 6.2% 202,896(12) 1.5% dated March 9, 1989Mr. Grumbacher’s children of which Messrs. Wolf, Miller and Glyn are the trustees. Mr. Miller disclaims beneficial ownership of all shares referred to in this note.
(6) Includes (a) 545,237 shares of Class A common stock and 63,454 shares of common stock held by trusts for the benefit of Max AaronTim Grumbacher’s children of which Mr. Wolf, Henry F. Miller and David R. Glyn are the trustees, (b) 165,773 shares of common stock held by The Grumbacher 1650 Arch Street - 22(nd) Floor Philadelphia, PA 19103
(1) Each share of Class A common stock is convertible into one share of common stock at the holder's option. Accordingly, the number of shares of common stock for each person includes the number of shares of common stock issuable upon conversion of all shares of Class A common stock beneficially owned by such person. Also, the total number of shares of common stock outstanding for purposes of calculating percentage ownership of a person includes the number of shares of Class A common stock beneficially owned by such person. 3 (2) Includes 545,237 shares of Class A common stock held by trusts for the benefit of Mr. Grumbacher's children of which Nancy T. Grumbacher (Mr. Grumbacher's wife), Thomas W. Wolf, Henry F. Miller and David R. Glyn are the trustees. Mr. Grumbacher disclaims beneficial ownership of all shares referred to in this note. (3) Includes (a) 115,773 shares of common stock held by The Grumbacher Family Foundation, a charitable foundation of which Mr. Grumbacher, Nancy T. Grumbacher and Henry F. Miller are the directors, (b) 545,237 shares of Class A common stock and 63,454 shares of common stock held by trusts for the benefit of Mr. Grumbacher's children of which Ms. Grumbacher, Thomas W. Wolf, Mr. Miller and David R. Glyn are the trustees, (c) 24,950 shares of common stock held by other trusts for the benefit of Mr. Grumbacher's children of which Ms. Grumbacher and Messrs. Wolf, Miller and Glyn are the trustees, and (d) 8,900 shares of common stock held by trusts for the benefit of Mr. Grumbacher'sFamily Foundation, a charitable foundation of which Tim Grumbacher, Nancy T. Grumbacher, and Messrs. Wolf and Miller are the directors, (c) 24,950 shares of common stock held by other trusts for the benefit of Mr. Grumbacher’s children of which Messrs. Wolf, Miller and Glyn are the trustees, and (d) 11,960 shares of common stock held by trusts for the benefit of Mr. Grumbacher’s grandchildren of which Ms. Grumbacher, Beth Elser, and Messrs. Wolf and Glyn are the trustees. Mr. Grumbacher disclaims beneficial ownership of all shares referred to in this note. Also includes options to purchase 44,550 shares of common stock exercisable within 60 days of May 3, 2004. (4) Based solely on a Schedule 13G dated February 14, 2004 filed by RS Investment Management L.P. with the Securities and Exchange Commission. (5) Consists of Class A common stock held by trusts for the benefit of Tim Grumbacher's children of which Nancy T. Grumbacher, Thomas W. Wolf, Henry F. Miller and David R. Glyn are the trustees. Ms. Grumbacher and Messrs. Wolf, Miller and Glyn each disclaim beneficial ownership of all shares referred to in this note. (6) Consists of (a) 115,773 shares of common stock held by The Grumbacher Family Foundation, a charitable foundation of which Ms. Grumbacher, Tim Grumbacher and Henry F. Miller are the directors, (b) 545,237 shares of Class A common stock and 63,454 shares of common stock held by trusts for the benefit of Mr. Grumbacher's children of which Ms. Grumbacher, Thomas W. Wolf, Mr. Miller and David R. Glyn are the trustees, (c) 24,950 shares of common stock held by other trusts for the benefit of Mr. Grumbacher's children of which Ms. Grumbacher and Messrs. Wolf, Miller and Glyn are the trustees, and (d) 8,900 shares of common stock held by trusts for the benefit of Mr. Grumbacher's grandchildren of which Ms. Grumbacher, Beth Elser and Messrs. Wolf and Glyn are the trustees. Ms. Grumbacher disclaims beneficial ownership of all shares referred to in this note. (7) Consists of (a) 115,773 shares of common stock held by The Grumbacher Family Foundation, a charitable foundation of which Tim Grumbacher, Nancy T. Grumbacher and Mr. Miller are the directors, (b) 545,237 shares of Class A common stock and 63,454 shares of common stock held by trusts for the benefit of Mr. Grumbacher's children of which Ms. Grumbacher and Thomas W. Wolf, Mr. Miller and David R. Glyn are the trustees, and (c) 24,950 shares of common stock held by other trusts for the benefit of Mr. Grumbacher's children of which Ms. Grumbacher and Messrs. Wolf, Miller and Glyn are the trustees. Mr. Miller disclaims beneficial ownership of all shares referred to in this note. (8) Based solely on a Schedule 13G dated February 6, 2004 filed with the Securities and Exchange Commission by Dimensional Fund Advisors, Inc. (9) Based solely on a Schedule 13G dated February 12, 2004 filed by Advisory Research, Inc. with the Securities and Exchange Commission. (10) Includes (a) 545,237 shares of Class A common stock and 63,454 shares of common stock held by trusts for the benefit of Tim Grumbacher's children of which Nancy T. Grumbacher, Mr. Wolf, Henry F. Miller and Mr. Glyn are the trustees, (b) 24,950 shares of common stock held by other trusts for the benefit of Mr. Grumbacher's children of which Ms. Grumbacher and Messrs. Wolf, Miller and Glyn are the trustees, and (c) 8,900 shares of common stock held by trusts for the benefit of Mr. Grumbacher's grandchildren of which Ms. Grumbacher, Beth Elser and Messrs. Wolf and Glyn are the trustees. Mr. Wolf disclaims beneficial ownership of 4 all shares referred to above. Also includes options to purchase 5,000 shares of common stock exercisable within 60 days of May 3, 2004. (11) Consists of (a) 545,237 shares of Class A common stock and 63,454 shares of common stock held by trusts for the benefit of Tim Grumbacher's children of which Nancy T. Grumbacher, Thomas W. Wolf, Henry F. Miller and Mr. Glyn are the trustees, (b) 24,950 shares of common stock held by other trusts for the benefit of Mr. Grumbacher's children, of which Ms. Grumbacher and Messrs. Wolf, Miller and Glyn are the trustees, and (c) 8,900 shares of common stock held by trusts for the benefit of Mr. Grumbacher's grandchildren of which Ms. Grumbacher, Beth Elser and Messrs. Wolf and Glyn are the trustees. Mr. Glyn disclaims beneficial ownership of all shares referred to in this note. (12) In notes (2), (3), (5), (6), (7), (10) and (11) above, we discussed trusts for the benefit of Tim Grumbacher's children, of which Nancy T. Grumbacher, Beth Elser and Messrs. Wolf and Glyn are the trustees. Mr. Wolf disclaims beneficial ownership of all shares referred to above. Also includes options exercisable within 60 days of April 8, 2005 to purchase 5,000 shares of common stock.(7) Consists of (a) 545,237 shares of Class A common stock and 63,454 shares of common stock held by trusts for the benefit of Tim Grumbacher’s children of which Mr. Glyn, Thomas W. Wolf and Henry F. Miller are the trustees, (b) 24,950 shares of common stock held by other trusts for the benefit of Mr. Grumbacher’s children of which Messrs. Wolf, Miller and Glyn are the trustees, and (c) 11,960 shares of common stock held by trusts for the benefit of Mr. Grumbacher’s grandchildren of which Nancy T. Grumbacher, Beth Elser and Messrs. Wolf and Glyn are the trustees. Mr. Glyn disclaims beneficial ownership of all shares referred to in this note.(8) In notes (4), (5), (6) and (7) above, we discussed trusts for the benefit of Tim Grumbacher’s children, of which Thomas W. Wolf, Henry F. Miller and David R. Glyn serve as trustees. This is one of such trusts.
          The holders of the Class A common stock have entered into an agreement granting Tim Grumbacher (or his personal representative) the right of first refusal to acquire any shares of Class A common stock proposed to be transferred. 5 SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

4


Security Ownership of Directors and Executive Officers
          This table shows, as of May 3, 2004,April 8, 2005, the holdings of our Chief Executive Officer, our Chairman of the Board who served as Chief Executive Officer for part of 2004, the four other most highly compensated executive officers during 2003 (the "named executives"2004 (collectively, the “named executives”), each director, and all directors and executive officers as a group. Each person listed has sole voting power and sole investment power with respect to the shares indicated unless otherwise noted.
                 
  Class A Common Stock Common Stock(1)
     
  Shares   Shares  
  Beneficially   Beneficially  
Name Owned Percent Owned Percent
 
Tim Grumbacher  2,406,253   81.53%  5,883,475(2)  36.50%
James H. Baireuther        181,000(3)  1.32%
Robert B. Bank           * 
Byron L. Bergren        35,000(4)  * 
Philip M. Browne        2,500   * 
Shirley A. Dawe           * 
Lynn C. Derry        9,989(3)  * 
Marsha M. Everton        860   * 
John S. Farrell        22,717(3)  * 
Michael L. Gleim        373,242(5)  2.73%
Robert E. Salerno        2,100   * 
Thomas W. Wolf  545,237(6)  18.47%  871,374(7)  6.13%
James M. Zamberlan        7,000(4)  * 
All directors and executive officers as a group (23 persons)  2,951,490   100.00%  7,353,265(8)  43.66%
Class A Common
*less than 1%
(1) See note (1) to Principal Shareholders table.
(2) See note (2) to Principal Shareholders table.
(3) Includes options exercisable within 60 days of April 8, 2005 to purchase the number of shares indicated as to each of the following: Mr. Baireuther — 10,000 shares; Ms. Derry — 5,000 shares; Mr. Farrell — 3,000 shares.
(4) These shares were issued pursuant to the Company’s Amended and Restated 2000 Stock Common Stock(1) ------------------------ ------------------------ Shares Shares Beneficially Beneficially Name Owned Percent Owned Percent - -------------------------------------------------------------------------------------------- Tim Grumbacher 2,951,490(2) 100.0% 6,151,912(3) 38.3% James H. Baireuther -- -- 147,667(4) 1.1% Robert B. Bank -- -- -- -- Byron L. Bergren -- -- -- -- Philip M. Browne -- -- 2,500 * Shirley A. Dawe -- -- -- -- Marsha M. Everton -- -- 860 * Michael L.Incentive Plan and are subject to forfeiture as provided in said Plan.
(5) Includes 73,000 shares owned by Mr. Gleim’s spouse and 5,700 shares which Mr. Gleim -- -- 443,289(5) 3.4% William T. Harmon -- -- 53,671(6) * Robert E. Salerno -- -- 2,100 * Leon D. Starr -- -- 27,080(7) * Frank Tworecke(12) -- -- 264,814 2.0% Thomas W. Wolf 545,237(8) 18.5% 702,541(9) 5.2% All directorsholds as custodian for his grandchildren. Mr. Gleim disclaims beneficial ownership of all of the foregoing shares. Also includes options exercisable within 60 days of April 8, 2005 to purchase 116,373 shares.
(6) See note (4) to Principal Shareholders table.
(7) See note (6) to Principal Shareholders table.
(8) See notes (2), (3), (4), (5) and (7) above. Includes 675 shares held in an IRA plan by the spouse of an executive officersofficer as a group (23 persons) 2,951,490(10) 100.0% 7,282,807(11) 44.8% to which the executive officer disclaims beneficial ownership. Also includes options exercisable within 60 days of April 8, 2005 to purchase 223,905 shares.
* less than 1% (1) See note (1) to Principal Shareholders table. (2) See note (2) to Principal Shareholders table. (3) See note (3) to Principal Shareholders table. (4) Includes options exercisable within 60 days of May 3, 2004 to purchase 30,000 shares. (5) Includes 93,000 shares owned by Mr. Gleim's spouse and 5,700 shares which Mr. Gleim holds as custodian for his grandchildren. Mr. Gleim disclaims beneficial ownership of all of the foregoing shares. Also includes options exercisable within 60 days of May 3, 2004 to purchase 116,373 shares. (6) Includes 1,440 shares owned by Mr. Harmon's spouse, as to which Mr. Harmon disclaims beneficial ownership, and options exercisable within 60 days of May 3, 2004 to purchase 25,000 shares. (7) Includes 21,500 shares owned by Mr. Starr's spouse, as to which Mr. Starr disclaims beneficial ownership, and options exercisable within 60 days of May 3, 2004 to purchase 3,000 shares. (8) See note (5) to Principal Shareholders table. (9) See note (10) to Principal Shareholders table. (10) See notes (2) and (8) above. (11) See notes (3), (4), (5), (6), (7) and (9) above. Includes 675 shares held in an IRA plan by the spouse of an executive officer as to which the executive officer disclaims beneficial ownership. Also includes options exercisable within 60 days of May 3, 2004 to purchase 25,982 shares. (12) Mr. Tworecke resigned from the Company effective May 7, 2004. 6

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PROPOSAL ONE
ELECTION OF DIRECTORS
          The Board proposes the following nominees for election as directors to hold office until the 20052006 Annual Meeting of Shareholders and until their respective successors have been elected. Each is currently a director and has agreed to serve if elected. Should a nominee become unable or decline to serve before the Annual Meeting, the proxies may vote for a substitute recommended by the Governance and Nominating Committee of the Board, unless the Board reduces the number of directors.
ROBERT B. BANK -- — Director since 2002.     Age 57 58
President of Robert B. Bank Advisory Services, a private capital investment and consulting firm, since 1990.
BYRON L. BERGREN — Director since 2004.     Age 58
President and Chief Executive Officer of Bon-Ton since August 2004. Mr. Bergren joined the Company in November 2003 as Vice Chairman, and has served as President and Chief Executive Officer of The Elder-Beerman Stores Corp. since February 2002. He served as Chairman of the Southern Division of Belk, Inc. from 1999 to February 2002, as Partner of the Florida Division of Belk, Inc. from 1992 to 1999, and in senior executive positions at Belk, Inc. from 1985 to 1992.
PHILIP M. BROWNE -- — Director since 2002.     Age 44 45
Senior Vice President and Chief Financial Officer of Advanta Corp., one of the nation'snation’s largest providers of business credit cards to small businesses, since June 1998. Prior to that, Mr. Browne was a partner at Arthur Andersen LLP, where he was employed for more than 15 years. Mr. Browne is a director and a member of the audit committee of AF&L Insurance Company, a privately held long-term care and home health care insurance company.
SHIRLEY A. DAWE -- — Director since 2002.     Age 57 58
Corporate Director and, since 1986, President of Shirley Dawe Associates, Inc., a Toronto basedToronto-based consumer goods marketing and merchandising consulting group. Prior to 1986, she held progressively senior merchandising positions with the Hudson'sHudson’s Bay Company, a Canadian national department store chain, for over 15 years. Ms. Dawe is a director of OshKosh B'Gosh,B’Gosh, Inc., a children'schildren’s apparel manufacturer; the National Bank of Canada; and Henry Birks & Sons, Inc., a Canadian fine jewelry retailer; and Acorn, a Michigan-based women's apparel specialty retailer.
MARSHA M. EVERTON -- — Director since 2003.     Age 52 53
President and Chief Executive Officer of The Pfaltzgraff Co., a casual dinnerware manufacturer, since January 2002. Ms. Everton was Vice President of The Pfaltzgraff Co. for more than ten years prior to 2002, and was responsible during this period for various departments including stores and direct marketing, corporate development and market planning and administration.
MICHAEL L. GLEIM -- — Director since 1991.     Age 61 62
Vice Chairman and Chief Operating Officer of Bon-Ton from December 1995 to February 2002. From 1991 to December 1995 he was Senior Executive Vice President and from 1989 to 1991 he was Executive Vice President of Bon-Ton.
TIM GRUMBACHER -- — Director since 1967.     Age 64 65
Chairman of the Board of Bon-Ton since August 1991, and Chief Executive Officer sinceof Bon-Ton from June 2000.2000 to August 2004. From 1977 to 1989 he was President and from 1985 to 1995 he was Chief Executive Officer of Bon-Ton.
ROBERT E. SALERNO -- — Director since 2002.     Age 5657
Chief Operating Officer of Nancy Koltes Associates, a wholesaler of luxury domestics and linens, since June 2004. Chief Operating Officer of Kieselstein-Cord International, a luxury accessories

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wholesaler and retailer, sincefrom December 2002.2002 to June 2004. Vice President and Chief Operating Officer of Circline.Com, an internet based broker of fine arts and antiques, from November 2001 to December 2002. From October 1999 to August 2001, Mr. Salerno was Chief Executive Officer of Bluefish Clothing, an apparel marketer. In November 1999, Bluefish Clothing filed for relief under chapter 11 of the U.S. Bankruptcy Code and the company was liquidated in November 2001. From June 1996 to 7 February 1999, he was Senior Vice President of Bergdorf Goodman, responsible for all operational, financial and administrative functions.
THOMAS W. WOLF -- — Director since 1998.     Age 55 56
President of the Wolf Organization, Inc., a building materials manufacturer and distributor, since 1985. He is also a director of Irex Corporation, a national building contractor.
THE BOARD OF DIRECTORS RECOMMENDS
VOTING "FOR"“FOR” THE ELECTION OF THE
NOMINEES LISTED ABOVE BOARD AND BOARD COMMITTEE INFORMATION
Board and Board Committee Information
          The Board of Directors has determined that each of Messrs. Bank, Browne and Salerno, Ms. Dawe and Ms. Everton is an "independent"“independent” director as that term is defined in the listing standards of the Nasdaq Stock Market.
          During 2003,2004, the Board held sixnine meetings and took action by unanimous consent without a meeting five times.one time.
          The Board has an Executive Committee, an Audit Committee, a Human Resources and Compensation Committee, and a Governance and Nominating Committee. The primary functions of the committees, theeach committee, its members, thereof, the number of times the committeescommittee met during 2003,2004, and certain other information regarding the committeeseach committee, are as follows: AUDIT COMMITTEEdescribed below.
Audit Committee
          The members of the Audit Committee are Philip M. Browne, Chair, Robert B. Bank and Robert E. Salerno. The Board has determined that Mr. BrownBrowne is an "audit“audit committee financial expert"expert” as defined by SEC rules and the listing standards of the Nasdaq Stock Market. The Audit Committee is composed entirely of "independent"“independent” directors under applicable SEC rules and Nasdaq Stock Market listing standards and operates under a Charter which was adopted by the Board of Directors. This Charter is attached to this proxy statement as Annex A and is posted in the Investor Relations section of the Company'sCompany’s website at www.bonton.com.
          The Audit Committee appoints and establishes the compensation for the Company'sCompany’s independent auditor, approves in advance all engagements with the independent auditor to perform non-audit services, reviews and approves the procedures used to prepare the Company'sCompany’s periodic reports, reviews and approves the Company'sCompany’s critical accounting policies, discusses the plans and reviews results of the audit engagement with the independent auditor, reviews the independence of the independent auditor, and oversees the Company'sCompany’s accounting processes including the adequacy of its internal accounting controls. To assist it in carrying out its responsibilities, the Audit Committee is authorized to retain the services of independent advisors.
          The Audit Committee met fiveeight times during 2003. HUMAN RESOURCES AND COMPENSATION COMMITTEE2004.
Human Resources and Compensation Committee
          The members of the Human Resources and Compensation Committee are Shirley A. Dawe, Chair, Robert B. Bank and Philip M. Browne. The Committee is composed entirely of "independent"“independent” directors, as defined by the listing standards of the Nasdaq Stock Market, and operates

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under a Charter which was adopted by the Board of Directors. This Charter is posted in the Investor Relations section of the Company'sCompany’s website at www.bonton.com.
          The Human Resources and Compensation Committee advises and assists management in developing the Company'sCompany’s overall compensation strategy to assure that it promotes shareholder 8 interests, supports the Company'sCompany’s strategic and tactical objectives, and provides for appropriate rewards and incentives for the Company'sCompany’s management and employees. As part of that responsibility, the Committee reviews and approves the structure of the Company'sCompany’s bonus plans and administers the Company'sCompany’s stock option plans. To assist it in carrying out its responsibilities, the Committee is authorized to retain the services of independent advisors.
          At the end of each year, the Human Resources and Compensation Committee evaluates the performance of the Chairman of the Board, the President and Chief Executive Officer, the President and Chief Operating Officer, and the two Vice Chairmen,other principal executive officers of the Company, and establishes their compensation for the next year. The Committee also reviews with the Chief Executive Officer the performance of the other executive officers and approves their compensation for the next year. Finally, the Committee establishes the corporate goals under the cash bonus plan and, on occasion, determines whether there are reasons to waive aspectsthe requirements for receipt of those goals that were not achieved.a bonus should be waived.
          The Human Resources and Compensation Committee met seventhirteen times during 2003. GOVERNANCE AND NOMINATING COMMITTEE2004.
Governance and Nominating Committee
          The members of the Governance and Nominating Committee are Michael L. Gleim, Chair, Marsha M. Everton and Leon D. Starr.Thomas W. Wolf. Messrs. Gleim and StarrWolf are not "independent"“independent” directors as set forth under the Nasdaq Stock Market listing standards. As discussed above, the Company is a "controlled company"“controlled company” under Nasdaq Stock Market listing standards. As a controlled company, the Company may elect and has elected not to have a nominating committee comprised solely of independent directors. AlthoughBoth Mr. Gleim is not an independent director, he has providedand Mr. Wolf provide the Board with valuable insight with respect to both the governance of the Company and the nominations process, and, therefore, the Board believes that hethey should continue as a membermembers of the Governance and Nominating Committee. Mr. Starr is not standing for reelection to the Board at the annual meeting and will thus not be a continuing member of the Committee.
          The Committee reviews, develops and makes recommendations to the Board of Directors regarding various aspects of the Company'sCompany’s governance processes and procedures. It also recommends candidates for election to fill vacancies on the Board, including renominations of members whose terms are due to expire. The Committee is also responsible for making recommendations to the Board regarding the compensation of its non-employee members. The Committee operates under a Charter which was adopted by the Board of Directors. This Charter is posted in the Investor Relations section of the Company'sCompany’s website at www.bonton.com.
          The Committee will consider shareholder recommendations for candidates for the Board from any shareholder who has been a continuous record owner of at least 3% of the common stock of the Company for at least one year prior to submission of the recommendation and who provides a written statement that the shareholder intends to continue share ownership through the date of the meeting at which directors are to be elected. Any such shareholder recommendation should be sent to the Governance and Nominating Committee, c/o Office of General Counsel, The Bon-Ton Stores, Inc., P. O. Box 2821, York, PA 17405. Any candidate recommended by a shareholder shall, at a minimum, possess a background that includes a solid education, sufficient business, professional or academic experience and the requisite reputation, character, integrity, skills, judgment and temperament and such other relevant characteristics, which, in the Committee'sCommittee’s view, have prepared him or her for dealing with the multi-faceted financial, business and other issues that confront a Board of Directors of a corporation with the size, complexity, reputation and success of the Company.

8


          The Committee also considers potential candidates recommended by current directors, Company officers, employees and others. The Committee screens all potential candidates in the same manner regardless of the source of the recommendation. 9
          In nominating candidates to fill vacancies created by the expiration of the term of a member of the Board, the Committee determines whether the incumbent director is willing to stand for re-election. If so, the Committee evaluates his or her performance in office to determine suitability for continued service, taking into consideration the value of continuity and familiarity with the Company'sCompany’s business. When appropriate, the Committee may retain executive recruitment firms to assist in identifying suitable candidates.
          The Governance and Nominating Committee met sixfive times during 2003. EXECUTIVE COMMITTEE2004.
Executive Committee
          The members of the Executive Committee are Thomas W. Wolf,Tim Grumbacher, Chair, Michael L. Gleim Tim Grumbacher and Leon D. Starr. Mr. Starr is not standing for reelection to the Board and will thus not be a continuing member of the Executive Committee.Thomas W. Wolf.
          The Executive Committee has the authority to act in place of the Board of Directors on certain specified matters.
          The Executive Committee has the following responsibilities: to propose the Board agenda for each year and to refine the agenda prior to each Board meeting; to keep the members of the Board informed of pertinent issues that arise between quarterly Board meetings; and to act as a sounding board for the Company’s CEO as appropriate. The Executive Committee Charter, under which the Executive Committee operates, was adopted by the Board and is posted in the Investor Relations section of the Company’s website at www.bonton.com.
          The Executive Committee met eleventhirteen times during 2003. ATTENDANCE AT MEETINGS2004.
Attendance at Meetings
          No director attended fewer than 75% of the total number of meetings of the Board and committees on which he or she served while in office.
          The Company has adopted a policy which encourages Board members to attend the annual shareholders meeting. Six members of the Board attended the 20032004 Annual Meeting of Shareholders. COMMUNICATION WITH THE BOARD OF DIRECTORS
Communication with the Board of Directors
          Any shareholder who wishes to communicate with the Board of Directors, or any individual director, may do so by directing correspondence which prominently displays the fact that it is a shareholder-board communication, to such director or directors, in care of thec/o Office of General Counsel, The Bon-Ton Stores, Inc., 2801 East Market Street,P. O. Box 2821, York, PA 17402.17405. Until and unless a procedure is adopted by a majority of the independent members of the Board whereby it may be deemed unnecessary or inappropriate to relay shareholder communications to the appropriate parties, all shareholder communications will be relayed to the intended director or directors. COMPENSATION OF DIRECTORS Mr.
Compensation of Directors
          Messrs. Grumbacher is an employeeand Bergren are employees of the Company and isare not paid any separate compensation for serving as a director. He isdirectors. They are the only employeeemployees who servesserve as a director.directors.

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          Each non-employee director receives both cash compensation and stock compensation, which includes: - - a $90,000 annual fee, $40,000 of which is paid in cash and $50,000 of which is paid in restricted stock units (RSU's) which vest 12 months following termination of Board service; - - a $15,000 annual fee for serving on the Executive Committee; - - a $5,000 annual fee for serving on each committee other than the Executive Committee; - -
a $90,000 annual fee, $40,000 of which is paid in cash and $50,000 of which is paid in restricted stock units which vest 12 months following termination of Board service;
a $15,000 annual fee for serving on the Executive Committee;
a $5,000 annual fee for serving on each committee other than the Executive Committee;
a $10,000 supplemental fee for each Committee chair.
          In addition, Robert B. Bank, one of the Company’s non-employee directors, serves as the Board’s representative on the committee that oversees the Company’s Retirement Contribution Plan. For his service on this committee, Mr. Bank receives $1,000 for each meeting attended.
          Directors may defer all or any part of their cash compensation into additional RSU's. 10 restricted stock units.
PROPOSAL TWO
RATIFICATION OF THE APPOINTMENT
OF THE INDEPENDENT AUDITOR Subject to shareholder ratification, the
          The Audit Committee has reappointedis recommending ratification of its appointment of KPMG LLP, which served as our independent auditorregistered public accounting firm in 2003,2004, to serve as our independent auditorregistered public accounting firm for 2004.2005. If the shareholders do not ratify this appointment, another independent auditorregistered public accounting firm will be considered by the Audit Committee.
          In making its selection of KPMG, the Audit Committee considered whether the non-audit services provided by KPMG are compatible with maintaining KPMG’s independence.

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FEES PAID TO KPMG
         
  2004 2003
 
Audit Fees(1) $1,386,400  $642,000 
Audit-Related Fees(2)  23,400   22,500 
Tax Fees(3)  308,100   118,700 
All Other Fees(4)     432,800 
(1) Audit Fees include fees associated with audit services, consultation on matters related to the consolidated financial statements, review of the tax provision, consents, reviews of the Company’s quarterly reports on Form 10-Q and reviews of the Company’s Securities and Exchange Act filings. Included in Audit Fees for 2004 are fees for services related to the certification of management’s assessment of, and the operating effectiveness of, the Company’s internal control over financial reporting.
(2) Audit-Related Fees reflect benefit plan audits.
(3) Tax Fees reflect all tax related services, excluding any costs included in Audit Fees, including consultation, return preparation, planning, advice and compliance.
(4) All Other Fees includes costs in 2003 related to the acquisition of Elder-Beerman.
          The charter of the Audit Committee provides that the Audit Committee is responsible for the pre-approval of all audit services and non-audit services performed by the Company’s independent registered public accounting firm. The fees shown in the chart above were pre-approved by the Audit Committee. The Audit Committee may delegate to one of its members the authority to grant such pre-approvals — any such approvals are presented to the full Audit Committee at its next scheduled meeting.
          A representative of KPMG LLP is expected to be present at the meeting, will have the opportunity to make a statement if he or she so desires, and will be available to respond to appropriate questions from shareholders.
THE BOARD OF DIRECTORS RECOMMENDS
VOTING "FOR"“FOR” RATIFICATION OF THE APPOINTMENT
OF THE INDEPENDENT AUDITOR PROPOSAL THREE APPROVAL OF THE BON-TON STORES, INC. CASH BONUS PLAN The Bon-Ton Stores, Inc. Cash Bonus Plan (the "Cash Bonus Plan") is a performance-based plan that is intended to provide a means by which those key employees who are designated as participants may be compensated for their roles in the performance of the Company. The Cash Bonus Plan has been adopted by the Board of Directors on the recommendation of its Human Resources and

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EXECUTIVE COMPENSATION
Summary Compensation Committee as a means to provide greater flexibility in the establishment of performance goals and setting of target bonuses while permitting such bonuses to be fully deductible as "performance-based compensation" (as that term is used under Section 162(m) of the Internal Revenue Code (the "Code")). No bonuses may be paid under the Cash Bonus Plan unless and until it has been approved by the Company's shareholders. The design and administration of the Cash Bonus Plan are intended to cause all taxable compensation attributable to the Cash Bonus Plan to be treated as "performance-based compensation." As a consequence, the provisions of the Code which would otherwise limit the deductibility by us of certain executive compensation in excess of $1,000,000 should not be applicable to any compensation expense attributable to the Cash Bonus Plan. The Cash Bonus Plan is administered by the Human Resources and Compensation Committee of the Board (or such other committee consisting exclusively of two or more "outside directors" as may be designated to act in that capacity by the Board from time to time). This administrative committee for the Cash Bonus Plan is referred to in this Proposal Three as the "Committee." The provisions of the Cash Bonus Plan are generally described below. Eligibility. Participants in the Cash Bonus Plan are those key executives who are designated by the Committee to participate in the Plan from time to time. Shareholder approval and term of Cash Bonus Plan. The Cash Bonus Plan is in effect as of February 1, 2004, provided it is approved by the shareholders, and will continue until it is terminated by the Board. The Cash Bonus Plan may be submitted for reapproval by the shareholders from time to time, and should be so reapproved no later than the shareholders' meeting that occurs in the fifth year following its last shareholder approval in order to remain qualified as a "performance-based" compensation arrangement for purposes of the Code rules regarding executive compensation referred to above. Benefits under the Cash Bonus Plan. In general, the benefits under the Cash Bonus Plan consist of a cash bonus payable to participants provided the performance goals established by the 11 Committee are met (and if met, the extent to which they are met). The maximum amount that can be paid to any one participant as a bonus under the Cash Bonus Plan with respect to any one year is two times his or her base salary in effect for the relevant year, and in no event may any such bonus exceed $1,500,000. The bases for such performance goals may include any of the following considerations, or combinations of such criteria: stock price, market share, gross sales, gross revenues, net revenues, pretax income, operating income, cash flow, earnings per share, return on equity, return on invested capital or assets, cost reductions and savings, return on revenues or productivity, or any variation or combination of these. In addition, the Committee may establish as an additional performance measure the attainment by a participant in the Cash Bonus Plan of one or more personal objectives and/or goals that the Committee deems appropriate, including, but not limited to, implementation of Company policies, negotiation of significant corporate transactions, development of long-term business goals or strategic plans for the Company, or the exercise of specific areas of managerial responsibility. In all cases, measurement of the Company's or a participant's achievement of one or more performance goals must be objectively determinable and where applicable, determined in accordance with generally accepted accounting principles. In all cases, the performance goals for a year must be established no later than 90 days after the beginning of the year. The achievement of performance goals established under the Cash Bonus Plan must be certified by the Committee before any bonus may be paid. Administration of the Cash Bonus Plan. The Cash Bonus Plan is administered by the Committee which, as noted above, will at all times consist exclusively of two or more "outside directors" (as that term is defined under Section 162(m) of the Code). The resolution of any questions arising with respect to the Cash Bonus Plan will be determined by the Committee, and all such determinations are final and conclusive. Amendment and termination of the Cash Bonus Plan. The Board may terminate or revoke the Cash Bonus Plan at any time and may amend the Cash Bonus Plan from time to time, provided that neither the termination, revocation or amendment of the Cash Bonus Plan may, without the written approval of the participant, reduce the benefit to which the participant would otherwise be entitled, and provided further that no changes that would increase the benefit available will be effective without approval by the Committee and without disclosure to and approval by the shareholders in a separate vote prior to the date the participant would become entitled to such increased benefit. In addition, the Cash Bonus Plan may be modified or amended by the Committee as it deems appropriate in order to comply with any rules, regulations or other guidance promulgated by the Internal Revenue Service with respect to applicable provisions of the Code. Federal tax issues. Section 162(m) of the Code limits the deductibility of compensation in excess of $1,000,000 to certain employees of publicly held companies (this limitation is referred to herein as the "million dollar cap"), unless the compensation comes within certain exceptions. One exception to the million dollar cap is available for "performance-based compensation." In order for taxable compensation to be within this exception to the million dollar cap, a number of requirements must be satisfied, including the establishment of performance goals by a committee of two or more "outside" members of the Company's Board, disclosure to the shareholders of the material terms of the performance-based bonus arrangement under which the bonus is to be paid, and approval by the shareholders of that arrangement. Additional rules apply to the ongoing administration of such an arrangement in order for compensation to qualify as performance-based. Bonuses payable under the Cash Bonus Plan are intended to be provided only on the attainment of the performance goals established by the Committee for the year for which the bonus is paid. Assuming the Cash Bonus Plan is put into effect in accordance with its terms, is approved by the Company's shareholders, and is administered in accordance with the provisions 12 set forth therein, the taxable compensation payable under the Cash Bonus Plan should qualify as "performance-based compensation" that is exempt from the million dollar cap. New Plan Benefits. The following table sets forth the maximum benefits in the current fiscal year that may be received by participants under the Cash Bonus Plan if it is approved.
NAME AND POSITION DOLLAR VALUE - -------------------------------------------------------------------------- Tim Grumbacher Chairman and Chief Executive Officer $975,000 Byron L. Bergren Vice Chairman and President and Chief Executive Officer of Elder-Beerman $825,000 James H. Baireuther Vice Chairman, Chief Administrative Officer and Chief Financial Officer $600,000
The Board of Directors adopted the Cash Bonus Plan, as described above, on May 25, 2004. Approval of the Cash Bonus Plan requires the affirmative vote of a majority of the votes cast by holders of common stock and Class A common stock. THE BOARD OF DIRECTORS RECOMMENDS VOTING "FOR" APPROVAL OF THE BON-TON STORES, INC. CASH BONUS PLAN. PROPOSAL FOUR APPROVAL OF THE AMENDMENT TO THE BON-TON STORES, INC. 2000 STOCK INCENTIVE PLAN The Bon-Ton Stores, Inc. 2000 Stock Inventive Plan (the "Stock Incentive Plan") was adopted by the Board of Directors and approved by the Company's shareholders in June 2000. The purpose of the Stock Incentive Plan is to recognize the contributions made to the Company by its employees, consultants and advisors, to provide these individuals with additional incentives to devote themselves to the future success of the Company, and to improve the ability of the Company to attract, retain and motivate individuals upon whom the sustained growth and financial success of the Company depends. The Stock Incentive Plan provides for the grant of options ("Options") to purchase shares of common stock and awards ("Awards") of shares of common stock subject to risk of forfeiture ("Restricted Shares"). Under the Stock Incentive Plan, as amended to date, Options and Awards can be granted for up to an aggregate of 1,900,000 shares (exclusive of shares granted and thereafter cancelled). In addition, the Stock Incentive Plan limits the number of shares for which options may be granted to any single optionee in any fiscal year. The Stock Incentive Plan has been amended by the Board of Directors to increase this annual limitation on option grants to any single optionee, at the recommendation of the Human Resources and Compensation Committee, from 200,000 shares to 400,000 shares, subject to the approval of the amendment by the Company's shareholders. The Board believes that this increase in the maximum option grant may be an important factor in attracting, motivating and retaining qualified employees and advisors who are essential to the success of the Company. New Plan Benefits. Future Options and Awards, if any, that will be made to eligible participants in the Stock Incentive Plan are subject to the discretion of the Human Resources and Compensation Committee and, therefore, are not determinable at this time. 13 The key provisions of the Stock Incentive Plan, as amended, are as follows: Number of Shares. The maximum number of shares that may be issued under the Stock Incentive Plan is 1,900,000. The maximum number of shares will be adjusted to reflect certain changes in the Company's capitalization. If any shares subject to any Option or Award are forfeited, or an Option is terminated without the issuance of shares, the shares subject to such Option or Award will again be available pursuant to the Stock Incentive Plan. The closing sales price for a share of common stock on May 26, 2004 was $11.90 as reported by the Nasdaq Stock Market. Administration. The Stock Incentive Plan is administered by the Board of Directors, or, at the discretion of the Board of Directors, by a committee composed of two or more members of the Board of Directors (for purposes of this Proposal Four, the "Committee"). To the extent possible, and to the extent the Board of Directors deems it necessary or appropriate, each member of the Committee shall be a "Non-Employee Director" (as such term is defined in Rule 16b-3 under the Securities Exchange Act) and an "Outside Director" (as such term is used for purposes of Code Section 162(m)). The Board also may choose to designate more than one committee to operate and administer the Stock Incentive Plan. The Stock Incentive Plan presently is administered by the Human Resources and Compensation Committee. Eligibility. All employees (including all executive officers), directors, consultants and advisors of the Company or its subsidiaries and affiliates are eligible to receive Options or Awards under the Stock Incentive Plan. Term of the Stock Incentive Plan. The Stock Incentive Plan became effective March 3, 2000 and provides that no Options or Awards may be granted after March 2, 2010. Options and Awards. From time to time, at its discretion, the Committee may select eligible recipients to whom Options or Awards will be granted, determine when each Option or Award will be granted, determine the number of shares subject to such Option or Award and, subject to the provisions of the Stock Incentive Plan, determine the terms and conditions of each Option or Award. Options. Options granted under the Stock Incentive Plan may be either incentive stock options ("ISOs") or non-qualified stock options. ISOs are intended to qualify as "incentive stock options" within the meaning of Section 422 of the Code. Unless an Option is specifically designated at the time of grant as an ISO, Options are non-qualified options. Options are not transferable by the optionee except by will or by the laws of descent and distribution, except for certain transfers of nonqualified stock options that may be required under the terms of a "qualified domestic relations order" (generally, a court order relating to provision of spousal or dependent support or to division of marital property that meets certain requirements set forth in the Code). No Option granted under the Stock Incentive Plan may be exercised unless at least six months has elapsed since the date of the grant. The exercise price of the Options is determined by the Committee, provided that the exercise price of an ISO must be at least 100% of the fair market value of a share of common stock on the date the Option is granted, or at least 110% of the fair market value if the recipient owns shares possessing more than 10% of the total combined voting power of all classes of stock of the Company. The term of each Option is fixed by the Committee. The aggregate fair market value, determined as of the time of grant, of the shares with respect to which an ISO is exercisable for the first time by the recipient during any calendar year (under all incentive stock option plans of the Company) may not exceed $100,000. Maximum Grants. The Stock Incentive Plan provides that the maximum number of shares for which options may be granted to any single optionee in any fiscal year is 400,000 shares. 14 Termination of Options. All Options terminate on the earliest of: a. The expiration of the term specified in the Option, which shall not exceed ten years from the date of grant or five years from the date of grant of an ISO if the recipient owns shares possessing more than 10% of the total combined voting power of all classes of stock of the Company; b. The expiration of 90 days from the date the optionee's employment or service with the Company terminates for any reason other than disability (as defined in the Code) or death or as otherwise specified in subparagraphs d. or e. below; c. The expiration of one year from the date the optionee's employment or service with the Company terminates due to the optionee's death or disability; d. A finding by the Committee that the optionee has breached his or her employment contract with the Company or has engaged in disloyalty to the Company; or e. Such time as the Committee may determine if there is a Change of Control of the Company as defined in the Stock Incentive Plan. Payment for Options. An optionee may pay for shares in cash, certified check or such other mode of payment as the Committee may approve, including payment in shares held by the optionee for at least six months. Awards. The Committee will determine the period, which under the Stock Incentive Plan must extend for at least six months from the date of grant, during which the grantee may not sell, transfer, pledge or assign Restricted Shares (the "Restrictions"). Restrictions may lapse in installments, as determined by the Committee. The Committee may, at its sole discretion, waive any Restrictions in whole or in part. The Committee will determine the rights that grantees have with respect to Restricted Shares, including the right to vote Restricted Shares and the right to receive dividends paid with respect to Restricted Shares. In the event a grantee terminates employment with the Company for any reason other than death or disability, all Restricted Shares remaining subject to Restrictions will be forfeited by the grantee and canceled by the Company. Provisions Relating to a Change of Control of the Company. Notwithstanding any other provision of the Stock Incentive Plan, in the event of a Change of Control of the Company, the Committee may take whatever action with respect to Options and Awards outstanding as it deems necessary or desirable, including acceleration of the expiration or termination date or the date of exercisability of an Option or removing any restrictions from or imposing any additional restrictions on outstanding Awards. A "Change of Control" will occur if: (a) the Company is dissolved or liquidated; (b) an agreement to sell or dispose of substantially all of the assets of the Company is approved; (c) subject to certain exceptions, an agreement to merge or consolidate the Company with or into another corporation is approved; (d) any entity, person or group (within the meaning of certain provisions of the Securities Exchange Act), other than Tim Grumbacher, members of his family, his lineal descendants or entities of which such persons are the beneficial owners of at least 50% of the voting interests, the Company or any of its subsidiaries or any employee benefit plan (or related trust) sponsored or maintained by the Company or any subsidiary of the Company, becomes the beneficial owner or has obtained voting control over securities of the Company representing more than 50% of the voting power of the Company's outstanding voting stock; or (e) directors constituting a majority of the Board of Directors have been members of the Board of Directors for less than 12 months, unless the nomination for election of each new director who was not a director at the beginning of such 12-month period was approved by a vote of at least two-thirds of the directors then still in office who were the directors at the beginning of such period. Amendment and Termination. The Board of Directors may amend the Stock Incentive Plan at any time, provided the Board may not (a) change the class of individuals eligible to receive an 15 ISO, (b) increase the maximum number of shares as to which Options and Awards may be granted or (c) make any other change or amendment as to which shareholder approval is required in order to satisfy the conditions set forth in Rule 16b-3 under the Securities Exchange Act, in each case without obtaining shareholder approval within 12 months before or after such action. No Option or Award will be adversely affected by any such amendment without the consent of the optionee or grantee. Federal Income Tax Consequences. The following discussion is a summary of certain federal income tax consequences of the issuance of Options and the acquisition of shares of common stock by exercising Options or receiving Awards of Restricted Shares under the Stock Incentive Plan and does not present a complete analysis of all tax consequences which may be relevant to any particular recipient. It does not purport to discuss state or local income tax laws. Options: With respect to ISOs, for federal income tax purposes, an optionee will not have taxable income upon grant or exercise. However, upon exercise of an ISO, an optionee will generally recognize income for alternative minimum tax purposes in an amount equal to the difference between the exercise price of the ISO and the fair market value of the shares received. Any gain realized on sale of the shares acquired upon exercise of an ISO will be treated as long-term capital gain, provided the optionee does not dispose of the shares for at least two years after the date of grant or within one year after the date of exercise. No gain or loss will generally be recognized by an optionee upon, nor will any deduction be allowed to the Company as a result of, the grant or exercise of ISOs. In general, in the case of non-qualified stock options or ISOs as to which the foregoing holding period limitations have not been satisfied, an optionee will have taxable income at ordinary income rates upon exercise (or at the time of a sale of ISO stock which does not satisfy the holding periods) for the difference between the exercise price and the fair market value at the date of exercise or, if the optionee is subject to certain restrictions imposed by federal securities laws, upon the lapse of those restrictions, unless the optionee elects under Section 83(b) of the Code within 30 days after exercise to be taxed upon exercise. The amount of that difference will generally be a deductible expense to the Company. The ability of the Company to deduct compensation expense is generally subject to limitations under Section 162(m) of the Code (applicable to compensation in excess of $1,000,000 paid to certain "covered" employees). Any income recognized as ordinary compensation income on the exercise of a non-qualified stock option should, however, be exempt from these Code limitations as "performance-based" compensation provided the option grant meets certain requirements. It is the Company's intention to administer the Stock Incentive Plan in accordance with all applicable "performance-based" compensation requirements, including administration of the Stock Incentive Plan with respect to "covered" employees by a committee of two or more "outside" directors (as that term is used in applicable IRS regulations) and to make Option grants to such employees with an exercise price that is at least equal to the fair market value of the shares on the date of grant. Under these circumstances, such Options should, on exercise, result in a deductible compensation expense that is exempt from Section 162(m) of the Code as "performance-based" compensation. Restricted Shares: For federal income tax purposes, the recipient of an Award will not recognize income and the Company will not be entitled to a deduction at the time of the Award because the Restricted Shares are subject to risk of forfeiture and are not transferable. When the risk of forfeiture and non-transferability restrictions lapse, the recipient will recognize compensation income and the Company will be entitled to a deduction (subject generally to a $1,000,000 limitation on deductible compensation of certain employees of the Company as provided under Section 162(m) of the 16 Code) in an amount equal to the then fair market value of the Restricted Shares. Except as provided below, an Award recipient may nevertheless elect pursuant to Section 83(b) of the Code to include the Restricted Shares in his income at their fair market value at the time of award, in which event the Company would be entitled to a corresponding deduction. Such election must be made within 30 days after the Award. If this election is made, any appreciation in value recognized by the Award recipient on a subsequent disposition of the Restricted Shares will in general be taxed at capital gains rates and not as ordinary income. If, however, an Award recipient who makes a Section 83(b) election forfeits the Restricted Shares back to the Company, the recipient will not recognize a loss on such forfeiture. In some cases, the particular restrictions with respect to an Award may be such that an Award recipient will not be entitled to make the Section 83(b) election. The Board of Directors approved the above described amendment to the Stock Incentive Plan on May 25, 2004. Approval of the amendment to the Stock Incentive Plan requires the affirmative vote of a majority of the votes cast by holders of common stock and Class A common stock. THE BOARD OF DIRECTORS RECOMMENDS VOTING "FOR" APPROVAL OF THE AMENDMENT TO THE BON-TON STORES, INC. 2000 STOCK INCENTIVE PLAN. 17 EXECUTIVE COMPENSATION SUMMARY COMPENSATION TABLETable
          This table sets forth, for the last three years, certain information regarding the compensation paid or accrued for our Chief Executive Officer and for the named executives:
                         
        Long-Term  
        Compensation Awards  
         
    Annual Compensation Restricted Securities  
Name and     Stock Underlying All Other
Position Year Salary Bonus Awards(1) Options(#) Compensation(2)
 
Byron L. Bergren(3)  2004  $605,662  $247,143  $456,750   125,000  $1,838,760(4)
President and Chief Executive  2003   148,741   878,750         1,413 
Officer  2002                
James H. Baireuther  2004   394,564   149,900         14,719 
Vice Chairman, Chief  2003   402,300   210,000         13,927 
Administrative Officer  2002   410,737   147,000         13,378 
and Chief Financial Officer                        
Lynn C. Derry  2004   204,016   75,000         12,073 
Senior Vice President —  2003   186,352   40,900         11,281 
General Merchandise Manager  2002   174,714   33,000         10,217 
John S. Farrell  2004   254,471   63,000         12,913 
Senior Vice President — Stores  2003   261,288   60,000         12,121 
   2002   239,595   61,000         10,835 
Tim Grumbacher  2004   712,500   845,025         12,217 
Chairman of the  2003   625,000   817,500         11,425 
Board of Directors  2002   558,654   270,000         11,068 
James M. Zamberlan(5)  2004   370,350   114,900   104,090   5,000   10,269 
Executive Vice President — Stores  2003   99,000   131,400         931 
   2002                
ANNUAL COMPENSATION LONG-TERM COMPENSATION -------------------- ------------------------- RESTRICTED SECURITIES NAME AND STOCK UNDERLYING ALL OTHER POSITION YEAR SALARY($) BONUS($) AWARDS($)
(1) OPTIONS(#) COMPENSATION($)(2) - ----------------------------------------------------------------------------------------------------------------------- Tim Grumbacher 2003 625,000 817,500 -- -- 11,425 ChairmanThe total number of restricted stock awards held by the named executives at the end of 2004 was 63,000 shares. The closing price of the 2002 558,654 270,000 -- -- 11,068 Boardcommon stock on January 29, 2005 was $15.45 per share, giving the named executives’ restricted stock holdings a value of Directors$973,350 at year-end. Holders of restricted stock are entitled to the same dividend that the Company pays on common stock.
(2) The amounts disclosed in this column for 2004 include life insurance premiums, or reimbursement for life insurance premiums, and 2001 241,346 75,000 -- -- 8,258 Chief Executive Officer Frank Tworecke(3)Company contributions under the Company’s Retirement Contribution Plan in the amount of $13,580 for Mr. Bergren, $14,719 for Mr. Baireuther, $12,073 for Ms. Derry, $12,913 for Mr. Farrell, $12,217 for Mr. Grumbacher and $10,269 for Mr. Zamberlan.
(3) Mr. Bergren became an executive officer of the Company in November 2003.
(4) Includes $1,800,000 paid under the terms of Mr. Bergren’s former employment contract as noted below in the discussion of Employment Agreements, and $25,180 for relocation expenses paid to Mr. Bergren.
(5) Mr. Zamberlan joined the Company in October 2003 532,644 300,000 121,589 -- 24,163 President and 2002 471,021 175,000 -- -- 108,089 Chief Operating Officer 2001 461,095 60,000 75,000 -- 133,209 Byron L. Bergren(4) 2003 148,741 878,750 -- -- 1,413 Vice Chairman and 2002 -- -- -- -- -- President and Chief Executive 2001 -- -- -- -- -- Officerupon the acquisition of Elder-Beerman James H. Baireuther 2003 402,300 210,000 -- -- 13,927 Vice Chairman, Chief 2002 410,737 147,000 -- -- 13,378 Administrative Officer 2001 315,113 50,000 127,500 100,000 9,922 and Chief Financial Officer William T. Harmon 2003 271,663 53,200 -- -- 11,427 Senior Vice President -- 2002 249,853 43,000 -- -- 11,028 Marketing, Planning 2001 241,185 10,000 -- -- 8,469 and Allocation became an executive officer of the Company in November 2004.
(1)

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Stock Option Grants
          The total number of restrictedfollowing table reflects the stock awards held by the named executives at the end of 2003 was 88,814 shares. The closing price of the common stock on January 31, 2004 was $12.34 per share, giving the named executives restricted stock holdings a value of $1,095,965 at year end. One-third of the restricted stock awardedoption grants to Mr. Tworecke in 2003 vested on March 17, 2004; the remainder of these shares were cancelled as a result of his resignation from the Company. Holders of restricted stock are entitled to the same dividend that the Company pays on common stock. (2) The amounts disclosed in this column for 2003 consist of life insurance premiums, or reimbursement for life insurance premiums, and Company contributions under the Company's Profit Sharing/Retirement Savings Plan in the amount of $10,831 for each of Messrs. Grumbacher, Tworecke, Baireuther and Harmon. (3) Mr. Tworecke resigned from the Company effective May 7, 2004. (4) Mr. Bergren became an executive officer of the Company in November 2003. STOCK OPTION GRANTS None of the named executives received a stock option grant during 2003.2004. We do not have any plan pursuant to which stock appreciation rights may be granted. 18 STOCK OPTION EXERCISES AND HOLDINGS None of the named executives exercised any stock options during 2003.
Option Grants in 2004
                             
  Individual Grants  
    Potential Realizable Value at
  Securities % of Total   Assumed Annual Rate of Stock Price
  Underlying Options Granted   Appreciation for Option Term(2)
  Options to Employees in Exercise Expiration  
  Granted 2004 Price(1) Date 0% 5% 10%
 
Byron L. Bergren  125,000(3)  65.79% $13.05   8-23-14     $1,025,884  $2,599,792 
James H. Baireuther                     
Lynn C. Derry                     
John S. Farrell                     
Tim Grumbacher                     
James M. Zamberlan  5,000(4)  2.63%  14.87   11-28-14      46,758   118,495 
(1) The exercise price represents the closing price of the common stock on the Nasdaq National Market on the date of grant.
(2) Illustrates value that might be realized upon exercise of options immediately prior to the expiration of their term, assuming specified compounded rates of appreciation on the Common Stock over the term of the options. Assumed rates of appreciation are not necessarily indicative of future stock performance.
(3) These options vest one-third on January 31, 2006, one-third on January 31, 2007 and one-third on January 31, 2008.
(4) These options vest on January 28, 2006.
Stock Option Exercises and Holdings
          The following table shows stock option exercises during 2004 and the number and value of unexercised stock options for the named executives(exercised and unexercised) at the end of 2003: OPTION VALUES AT JANUARY 31, 2004
NUMBER OF SECURITIES VALUE OF UNEXERCISED UNDERLYING UNEXERCISED IN-THE-MONEY OPTIONS OPTIONS AT JANUARY 31, 2004 AT JANUARY 31, 2004(1) --------------------------- --------------------------- EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE - --------------------------------------------------------------------------------------------------- Tim Grumbacher 44,550 -- $ 252,522 -- Frank Tworecke 200,000 -- 1,324,240 -- Byron L. Bergren -- -- -- -- James H. Baireuther 96,667 33,333 782,637 $331,663 William T. Harmon 25,000 -- 116,800 --
(1) In-the-money options are options having an exercise price belowfor the year-end share price of $12.34. Value is calculated by multiplying the difference between the option exercise price and $12.34 by the number of shares underlying the option. EMPLOYMENT AGREEMENTS named executives:
Option Values at January 29, 2005
                         
      Number of Securities  
      Underlying Unexercised Value of Unexercised
      Options at In-the-Money Options
  Shares   January 29, 2005 at January 29, 2005(1)
  Acquired or Value    
  Exercised(#) Realized Exercisable Unexercisable Exercisable Unexercisable
 
Byron L. Bergren           125,000     $300,000 
James H. Baireuther  120,000  $1,396,100   10,000     $12,000    
Lynn C. Derry        2,000   10,000   10,275   125,100 
John S. Farrell        3,000      5,100    
Tim Grumbacher        44,550      391,073    
James M. Zamberlan           5,000      2,900 
(1) In-the-money options are options having an exercise price below the year-end share price of $15.45. Value is calculated by multiplying the difference between the option exercise price and $15.45 by the number of shares underlying the option.

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Employment Agreements
Tim Grumbacher
          The Human Resources and Compensation Committee (the "Committee"“Committee”) and Tim Grumbacher agreed to an arrangement pursuant to which Mr. Grumbacher'sGrumbacher’s base salary for 20032004 was fixed at $650,000. In addition, heMr. Grumbacher was eligible for an annual bonus of up to 150% of his base salary andsalary. The performance bonus paid to Mr. Grumbacher for 2004 was awarded a$350,025. Mr. Grumbacher also received the $495,000 balance of his $825,000 special bonus awarded in the amount of $330,000 as a result of his leadership2003, based upon achieving pre-determined savings in connection with the acquisition of Elder-Beerman.
          Effective as of February 1, 2005, Mr. Grumbacher and the Company entered into an Executive Transition Agreement. Pursuant to the agreement, which runs through the first day of the Company’s fiscal year commencing on or about February 1, 2010, Mr. Grumbacher will serve as the Company’s executive Chairman of the Board and a member of the Executive Committee of the Board for a three-year period. For the remaining term of the agreement, Mr. Grumbacher will serve as non-executive Chairman and in such other capacity as the Board and Mr. Grumbacher may agree.
          During the initial three-year period, Mr. Grumbacher will receive an annual base salary of $650,000 and will be eligible to earn an annual cash bonus in accordance with pre-determined criteria established by the Committee under the Company’s bonus plan for senior executives with target bonuses of 75%, 50% and 40% of base salary for 2005, 2006 and 2007, respectively. The totalmaximum bonus paidpayable for such years will be 150%, 100% and 80% of base salary, respectively.
          Under the agreement, Mr. Grumbacher was granted 365,205 restricted shares of the Company’s common stock pursuant to the terms of the Company’s Amended and Restated 2000 Stock Incentive Plan. The shares will vest at the end of the term of the agreement, subject to accelerated vesting upon a change in control (as defined in the agreement) of the Company, upon Mr. Grumbacher ceasing to serve the Company as a result of his death or disability (as defined in the agreement) or if, prior to the end of the term, Mr. Grumbacher and the Board mutually agree that he shall cease to serve as Chairman of the Board. Mr. Grumbacher will forfeit the restricted shares if, prior to the end of the term, he ceases to serve as Chairman of the Board and such cessation of service is not the result of a breach of the agreement by the Company. Mr. Grumbacher will not be entitled to any other long-term incentive awards. The Company will also provide Mr. Grumbacher and his wife with medical insurance for the duration of each of their lives. In addition, for the duration of his life, the Company will provide Mr. Grumbacher with secretarial support and office space and allow him to participate in the Company’s discount program that allows executives to make “at-cost” purchases from the Company.
          If during the initial three-year period, Mr. Grumbacher shall cease to serve as executive Chairman by reason of the occurrence of a change in control of the Company, then he shall be entitled to receive a lump sum cash payment, as soon as practicable following the cessation of such service (subject to delay if necessary to comply with Section 409A of the Internal Revenue Code), equal to the sum of (i) any accrued but unpaid compensation and reimbursement for any business expenses, (ii) the remainder of his base salary for the initial three-year period and (iii) the amount of any target bonus in respect of any fiscal year not commenced or completed prior to the change in control.
          In the event that any amounts payable under the agreement or any other plan or agreement would constitute “excess parachute payments” that exceed ten percent of Mr. Grumbacher’s “safe harbor” (as each term is defined in Section 280G of the Internal Revenue Code and the regulations promulgated thereunder), the Company will provide a gross-up payment to Mr. Grumbacher is reflectedto compensate him fully for the imposition of excise taxes under Section 280G. If the amounts payable exceed the “safe harbor” limit, but not by more than ten percent, then the

14


amounts payable to Mr. Grumbacher shall be reduced so that no payments are deemed to be “excess parachute payments.”
Byron L. Bergren
          Mr. Bergren was party to an employment agreement with the Company dated November 25, 2003 that terminated on April 15, 2004. Under this agreement, Mr. Bergren was entitled to a minimum annual base salary of $550,000 and was eligible to earn an annual cash bonus under the Company’s bonus plan for executive and management employees with target bonuses of 50% (and a maximum payout of 100%) of his annual base salary. As provided for in the Summary Compensation Table. Frank Tworeckeagreement, Mr. Tworecke'sBergren received, upon termination of this agreement, a payment of $1,800,000 on April 15, 2004. Mr. Bergren was also eligible under this agreement to participate in the Company’s profit sharing plan, discount program, vacation plan, long-term disability plan and employee benefit programs generally made available to other employees of Elder-Beerman. The agreement also required the Company to pay the premium for $600,000 of supplemental term life insurance for Mr. Bergren.
          Mr. Bergren’s current employment agreement commenced November 11, 1999 and continuedwith the Company was entered into August 24, 2004. The term of this employment agreement continues to January 29, 2005. It31, 2008, and thereafter from year to year unless terminated by Mr. Bergren or the Company. The current employment agreement initially provided for a minimum annual base salary of $500,000 during 2003, and$700,000. This minimum base salary was increased to $750,000 effective May 1, 2005. The current employment agreement also provides for a bonus in accordance with pre-determined criteria established by the Committee up to a maximum bonus of 100% of his base salary.salary in 2004 and 150% in succeeding years. The bonus paid to Mr. TworeckeBergren for 2003 is reflected in the Summary Compensation Table. Mr. Tworecke resigned from the Company effective May 7, 2004. Byron L. Bergren Mr. Bergren's2004 was $247,143, which consists of $222,143 calculated pursuant to his employment agreement with the Company was entered into November 25, 2003 and continued until April 15, 2004. He is continuing his employment with the Company in accordance with the terms and provisions of this expired employment agreement. During 2003, the employment agreement provided for a minimum annual base salary of $550,000, a bonus pursuant to the Elder-Beerman 2003 Performance Incentive Plan, and$25,000 representing an additional integration bonus if Elder-Beerman achieved a certain operating profit for 2003. The bonus paidperformance bonus. If Mr. Bergren is reflecteddischarged without cause or resigns for good reason (each as defined in the Summary Compensation Table. employment agreement) he will continue to receive his base salary and other benefits for a period of one year, provided that if such discharge occurs after August 23, 2005, Mr. Bergren will continue to receive his base salary and other benefits for the greater of one year or the remaining term of the current employment agreement.
          Upon a change in control (as defined in the current employment agreement) of the Company, all options and shares of restricted stock held by Mr. Bergren will immediately vest and, upon termination of his employment under certain circumstances after a change in control, Mr. Bergren will be entitled to a payment equal to the lesser of (i) 2.99 times his base salary at the time of the change in control, and (ii) the maximum amount permitted by Section 280G of the Internal Revenue Code. As set forth in the agreement, Mr. Bergren was nominated to serve as a Director and was granted, effective August 24, 2004, 35,000 restricted shares of the Company’s common stock which vest on January 31, 2008 and options to purchase 125,000 shares of the Company’s common stock which vest in three equal installments on January 31, 2006, January 31, 2007 and January 31, 2008.
James H. Baireuther
          Mr. Baireuther'sBaireuther’s employment agreement commenced February 3, 2002 and continues to January 31, 2006. During 2003, it providedIt provides for a minimum annual base salary of $400,000 and a bonus in accordance with pre-determined criteria established by the Committee up to a maximum bonus of 75%80% of his base 19 salary. The bonus paid to Mr. Baireuther is reflected infor 2004 was $149,900, which consists of $114,900 calculated pursuant to his employment agreement and $35,000 representing achievement of specified objectives relating to the Summary Compensation Table.integration of Elder-Beerman and Bon-Ton. If Mr. Baireuther is discharged without cause or resigns for good reason (each as defined in the employment agreement), he will continue to receive his base salary and other benefits for the greater of one year or the remaining term of the employment agreement. SUPPLEMENTAL RETIREMENT BENEFITS

15


James M. Zamberlan
          By agreement dated November 29, 2004, the Company assumed the terms and provisions of Mr. Zamberlan’s employment agreement with The Elder-Beerman Stores Corp., and agreed to certain modifications thereto. This employment agreement, as amended, continues to January 28, 2006, and thereafter from year to year unless terminated by the Company or Mr. Zamberlan. It provides for a minimum annual base salary of $400,000 and a bonus in accordance with pre-determined criteria established by the Committee up to a maximum bonus of 80% of his base salary. The bonus paid to Mr. Zamberlan for 2004 was $114,900. If Mr. Zamberlan terminates his employment on or prior to January 28, 2006, he shall be entitled to a lump sum severance payment of $1,039,367. If, after October 24, 2005, his employment is terminated by the Company without cause (as defined in his employment agreement), or if Mr. Zamberlan shall terminate his employment agreement for any reason, he shall be entitled to a termination payment of $1,039,367.
Supplemental Retirement Benefits
          The Company has established a nonqualified, unfunded retirement plan for certain key executives. Under the terms of this plan, each participant is entitled to an annual retirement benefit if he remains employed by the Company for a stated period.
          Under this plan, James H. Baireuther is entitled to an annual retirement benefit of $50,000. EXECUTIVE SEVERANCE$50,000, and John S. Farrell will be entitled to an annual retirement benefit of $10,000 if he remains continuously employed by the Company until he is sixty years of age.
Executive Severance
          We have entered into severance agreements with Mr. Harmon and certain of our executive officers other than Messrs. Bergren, Baireuther, Grumbacher Baireuther and Bergren,Zamberlan, which generally provide for payment of one year'syear’s base salary if the executive officer is terminated without cause (as defined in such agreement)agreements). EQUITY COMPENSATION PLAN INFORMATION
Equity Compensation Plan Information
          At January 31, 2004,29, 2005, the Amended and Restated 1991 Stock Option and Restricted Stock Plan, The Bon-Ton Stores, Inc. Amended and Restated 2000 Stock Incentive Plan, and the Company'sCompany’s Phantom Equity Replacement Plan and the Management Incentive Plan were in effect. Each of

16


these plans has been approved by the shareholders. There were no other equity compensation plans in effect. The following information concerning these plans is as of January 31, 2004: 29, 2005:
               
  Number of shares of   Number of shares of common
  common stock to be   stock remaining available for
  issued upon exercise of Weighted-average future issuance (excluding
  outstanding options, exercise price of securities reflected
Plan Category warrants and rights outstanding options in the first column)
 
Equity compensation plans approved by security holders —            
 Stock Options  594,355  $8.63   (1)
 Restricted Stock  105,835   N/A   (1)
 Restricted Stock Units  26,817   N/A   (1)
          
  Total  727,007   N/A   1,472,911 
Equity compensation plans not approved by security holders  Not applicable   Not applicable   Not applicable 
NUMBER OF SHARES NUMBER OF SHARES OF COMMON STOCK OF COMMON STOCK TO BE ISSUED UPON WEIGHTED-AVERAGE REMAINING AVAILABLE FOR FUTURE EXERCISE OF EXERCISE PRICE OF ISSUANCE (EXCLUDING SECURITIES PLAN CATEGORY OUTSTANDING OPTIONS OUTSTANDING OPTIONS REFLECTED IN THE FIRST COLUMN) - -------------------------------------------------------------------------------------------------------- Equity compensation
(1) These plans 849,542do not allocate available shares $5.71 1,755,186 shares approved by security holders Equity compensation plans Not applicable Not applicable Not applicable not approved by security holders among stock options, restricted stock or restricted stock units.
20

17


STOCK PERFORMANCE GRAPH
          The following graph compares the yearly percentage change in the cumulative total shareholder return on common stock from January 31, 199929, 2000 through January 31, 2004,29, 2005, the cumulative total return on the CRSP Total Return Index for The Nasdaq Stock Market (US(U.S. Companies) and the Nasdaq Retail Trade Stocks Index during such period. The comparison assumes $100 was invested on January 31, 1999,29, 2000 in the Company'sCompany’s common stock and in each of the foregoing indices and assumes the reinvestment of any dividends. [STOCK PERFORMANCE GRAPH]
- ------------------------------------------------------------------------------------------------------------------------- NASDAQ DATE NASDAQ RETAIL BON-TON - ------------------------------------------------------------------------------------------------------------------------- 1/30/99 100.00 100.00 100.00 1/29/00 150.97 82.01 46.03 2/3/01 105.16 61.49 39.68 2/2/02 76.06 73.83 31.75 2/01/03 53.13 60.16 52.57 1/31/04 82.60 88.20 157.96 - -------------------------------------------------------------------------------------------------------------------------
(STOCK PERFORMANCE GRAPH)
               
 
  NASDAQ  
DATE NASDAQ RETAIL BON-TON
 
  1/29/00   100.00   100.00   100.00 
 2/3/01    69.65    74.99   86.21 
 2/2/02    50.38    90.02   68.97 
 2/1/03    35.19    73.36   114.21 
 1/31/04    54.71   107.56   343.17 
 1/29/05    54.12   128.83   432.83 
REPORT ON EXECUTIVE COMPENSATION
          The Human Resources and Compensation Committee (the "Committee"“Committee”), which is composed entirely of independent directors, approves all general policies affecting the compensation of Bon-Ton'sBon-Ton’s executive officers. The Committee determined, within limits established by applicable employment agreements, the compensation of Tim Grumbacher, Chairman of the Board and Chief Executive Officer Frank Tworecke, President and Chief Operating Officer,(through August 24, 2004), Byron L. Bergren, Vice Chairman and President and Chief Executive Officer (as of Elder-Beerman, andAugust 24, 2004), James H. Baireuther, Vice Chairman, Chief Administrative Officer and Chief Financial Officer.Officer, and James M. Zamberlan, Executive Vice President — Stores. The Committee reviewed and approved the recommendations of Mr. Bergren pertaining to his direct reports who do not have employment agreements. As described in more detail below, the Commit-

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tee also recommended to the Board the compensation package to be provided to Tim Grumbacher in connection with his transition to executive Chairman.
          The basic forms of executive compensation are annual compensation, in the form of salary and bonus, and long-term incentives, currently consisting of stock options, restricted stock and 21 supplemental retirement benefits. The Committee seeks to achieve a mix of these to be competitive in the marketplace and to attract, retain and motivate the Company'sCompany’s executives. In doing so, the Committee considers various aspects of the Company'sCompany’s operating results as well as its financial condition, and considers each executive'sexecutive’s role in such achievement. ANNUAL COMPENSATION -- SALARY AND BONUS
Annual Compensation — Salary and Bonus
          Annual compensation is comprised of a base salary and a cash bonus based on the achievement of predeterminedpre-determined goals and objectives. The base salaries of Byron L. Bergren, James H. Baireuther Byron L. Bergren and Frank TworeckeJames M. Zamberlan for 20032004 were established pursuant to employment agreements approved by the Committee. The base salaries for these executives were based on a variety of factors, including the general level of executive compensation in the industry, the general level of executive compensation at Bon-Ton and an evaluation of each executive'sexecutive’s capacity to affect the Company'sCompany’s performance. Annually, the CEO recommends, if appropriate, salary increases for his direct reports. These recommendations are based upon the performance of the executive and the executive’s compensation within the industry, and are for retention purposes. The performance appraisals and the CEO’s salary recommendations are reviewed and approved by the Committee.
          The Committee believes it appropriate that a portion of the potential annual compensation for these senior executives be in the form of an annual bonus which is dependent upon Bon-Ton'sBon-Ton’s performance. The bonus for 20032004 earned by each of the named executives is indicated in the Summary Compensation Table and was determined based upon the achievement of predetermined performance targets for the Company. The Committee utilizes comparative data developed by independent external compensation specialists
          For 2004, the Company’s bonus program established “minimum”, “target”, and “maximum” payout potential for each executive based on performance criteria, attainment of pre-determined performance goals, and the overall evaluation of each executive.
          Mr. Grumbacher’s “minimum” payout level was set at 37.5% of his base salary, his “target” payout level was set at 75% of his base salary, and his “maximum” payout level was set at 150% of his base salary. Mr. Bergren’s “minimum” payout level was set at 25% of his base salary, his “target” payout level at 50% of his base salary, and his “maximum” payout level at 100% of his base salary. Mr. Baireuther’s and Mr. Zamberlan’s “minimum” payout level was set at 20% of base salary, “target” payout level was set at 40% of base salary, and “maximum” payout level was set at 80% of base salary. For all other officers and executives, the “minimum” payout level was set within the range of 3.75% to assure15% of base salary, the competitiveness“target” level payout was set within the range of compensation7.5% to 30% of base salary, and the “maximum” payout level was set within the range of 15% to 60% of base salary. If performance falls below the pre-determined goals established for the named executives.“minimum” payout, no bonus is paid. Bonus plan payouts for 2004 were paid based on performance to the pre-determined goals.
          A cash bonus award or option grant to a named executive may, in addition, be made at the discretion of the Committee for extraordinary achievement by the named executive. LONG-TERM INCENTIVES -- STOCK OPTIONS AND RESTRICTED SHARE AWARDS
          The Committee utilizes comparative data developed by independent external compensation specialists to assure the competitiveness of compensation for the named executives.
Long-Term Incentives — Stock Options and Restricted Share Awards
          The Committee administers The Bon-Ton Stores, Inc. Amended and Restated 2000 Stock Incentive Plan (the "Plan"“Plan”), which provides for the grant of stock options and restricted share awards. These options and awards are intended to help align the executive officers'officers’ interests with

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those of shareholders by increasing such officers'officers’ stake in Bon-Ton. These option grants and share awards are made periodically based on individual executive performance and retention needs.
          Stock options and restricted share awards generally vest over a number of years. Any vested options are usually forfeited 90 days after termination of the recipient'srecipient’s employment, and any unvested restricted share awards and unvested options are usually forfeited upon termination of employment. Such options and share awards, therefore, are also intended to encourage recipients to remain in the employ of Bon-Ton over a substantial period of time.
          During 2003,2004, there were grants of options with respect to 20,000190,000 shares and awards of 24,814108,817 restricted shares made under the Plan. NoThe option grants were made to a named executive. Theexecutives are reflected in the table of Option Grants in 2004. A 35,000 restricted share award was made to Frank Tworecke. COMPENSATION OF THE CHIEF EXECUTIVE OFFICERMr. Bergren and a 7,000 restricted share award was made to Mr. Zamberlan. These equity awards were granted as part of the named executives new employment agreements.
Compensation of the Chief Executive Officers
Compensation of Tim Grumbacher as Chief Executive Officer in 2004
          On August 25, 2004, the Company announced the appointment of Byron L. Bergren to the position of President and Chief Executive Officer to replace Tim Grumbacher, who had announced in December 2003 his intention to step back from this position. Prior to the appointment of Mr. Bergren, Mr. Grumbacher continued to serve as Chief Executive Officer. The Committee set the annual base salary at $650,000 for TimMr. Grumbacher in 2003,2004, based on a variety of factors, including the general level of executive compensation in the industry, the general level of executive compensation at Bon-Ton and an evaluation of the importance of Mr. Grumbacher'sGrumbacher’s services to Bon-Ton. Mr. Grumbacher received a bonus of $487,500$350,025 based upon the Company'sCompany’s performance in 2003.2004 as measured against a pre-determined net income goal approved by the Committee. Mr. Grumbacher was also awarded areceived the $495,000 balance of his $825,000 special bonus awarded in the amount of $825,0002003 attributable to Mr. Grumbacher'shis leadership role in effecting the accretive acquisition of The Elder-Beerman Stores Corp. This special bonus iswas payable in two tranches, the first, in the amount of $330,000, is includedwas paid in the Summary Compensation Table,2003, and the second, in the amount of $495,000, will bewas paid based upon the Company achieving certain specified integration synergies during 2004. Mr. Grumbacher did not receive any stock options or restricted share awards in 2003. 22 INDEPENDENT COMMITTEE MEMBERS2004, but as noted below in the discussion of his Executive Transition Agreement, Mr. Grumbacher received a restricted stock grant in March 2005.
Compensation of Byron L. Bergren as Chief Executive Officer in 2004
          The Committee set the annual base salary for Mr. Bergren at $700,000 pursuant to the terms of his employment agreement. This was based on a variety of factors, including the general level of executive compensation in the industry, the general level of executive compensation at Bon-Ton and an evaluation of the importance of Mr. Bergren’s services to Bon-Ton. Mr. Bergren received a bonus of $247,143 based upon the Company’s performance in 2004 as measured against a pre-determined net income goal approved by the Committee, and this is included in the Summary Compensation Table. Mr. Bergren also received options to purchase 125,000 shares of the Company’s common stock at a purchase price of $13.05 per share, the closing price on the date of the option grant. These options will vest in equal installments on January 31, 2006, January 31, 2007 and January 31, 2008. He also received an award of 35,000 shares of restricted stock which will vest on January 31, 2008, provided Mr. Bergren is continuously employed by the Company through that date.
Executive Transition Agreement
          In connection with Mr. Grumbacher’s transition to his new role as executive Chairman of the Board and as Chair of the Executive Committee of the Board, the Committee developed,

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negotiated and ultimately recommended to the full Board a transition package that would appropriately recognize Mr. Grumbacher’s extraordinary contribution and leadership to the Company over the past forty years, and encourage his continued focus on strategic issues that will create additional shareholder value. The full Board, with Mr. Grumbacher not participating, approved the Committee’s recommendation in February 2005.
          The Committee retained the assistance of an independent external compensation specialist and outside legal counsel to provide advice regarding the design and implementation of an executive transitional package.
          Pursuant to the Executive Transition Agreement, which became effective as of February 1, 2005, Mr. Grumbacher will serve as the Company’s executive Chairman of the Board and as a member of the Executive Committee of the Board for a three-year period. For the remainder of the five-year agreement, Mr. Grumbacher will serve as non-executive Chairman or in such other capacity as the Board and Mr. Grumbacher may agree. During the initial three-year period, Mr. Grumbacher will receive an annual base salary of $650,000 (equal to his annual salary as Chief Executive Officer) and remain eligible to earn an annual cash bonus under the Company’s bonus plan for senior executives. The Committee established a target bonus of 75% of his annual base salary in 2005 in anticipation of the active role Mr. Grumbacher will play in the successful completion of the integration associated with the Elder-Beerman transaction. The annual cash bonus targets in 2006 and 2007 are set at 50% and 40% of annual base salary, respectively, reflecting an anticipated reduction in his overall day-to-day activities during those years.
          Under the Executive Transition Agreement, Mr. Grumbacher was granted 365,205 restricted shares pursuant to the Plan. This restricted share grant was designed, in part, as a means to encourage his continued involvement on strategic issues and, in part, as a replacement for a supplemental retirement benefit. The Committee determined that a grant of restricted shares rather than a cash payment (or a comparable cash severance payment) would better align Mr. Grumbacher’s interests with those of other shareholders and would be more advantageous to Bon-Ton from a financial standpoint. The shares will vest at the end of the term of the Executive Transition Agreement in February 2010, subject to accelerated vesting under certain circumstances, including a change in control of Bon-Ton or Mr. Grumbacher’s ceasing to serve as executive Chairman as a result of his death, disability or by mutual agreement with the Board. In the Committee’s view, the five-year cliff vesting schedule enhances the retentive value of this incentive award. Mr. Grumbacher will not be entitled to receive any additional long-term incentive awards.
Independent Committee Members
          No member of the Committee was a former or current officer or employee of the Company or any affiliate of the Company or received compensation from the Company in any capacity other than as a director of the Company or as a member of a Board committee. Each member of the Committee is "independent"“independent” pursuant to the listing standards of the Nasdaq Stock Market. QUALIFYING EXECUTIVE COMPENSATION FOR DEDUCTIBILITY UNDER PROVISIONS OF THE INTERNAL REVENUE CODE
Qualifying Executive Compensation for Deductibility Under Provisions of the Internal Revenue Code
          Section 162(m) of the Internal Revenue Code provides that a publicly-held corporation may not generally deduct compensation for its chief executive officer and certain other executive officers to the extent that compensation for the executive exceeds $1,000,000 unless such compensation is "performance based"“performance based” as defined in the Code. The Committee currently intends to recommendrecommended compensation amounts and plans which meet the requirements for deductibility, and the Committee expects that Section 162(m) will not materially limit the deductibility of any compensation expense in fiscal 2003. 2004. The Committee does, however, reserve the right to award non-deductible compensation when it believes it to be in the best interests of the Company.

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Members of the Human Resources and Compensation Committee:
Shirley A. Dawe, Chair
Robert B. Bank
Philip M. Browne (appointed March 2004) Robert C. Siegel (served until March 2004)
REPORT OF THE AUDIT COMMITTEE
          The role of the Audit Committee is to assist the Board of Directors in its general oversight of (i) the integrity of the Company'sCompany’s consolidated financial statements, (ii) the Company'sCompany’s compliance with legal and regulatory requirements, (iii) the qualifications and independence of the Company'sCompany’s independent auditor,registered public accounting firm, (iv) the performance of the independent auditor,registered public accounting firm, and (v) the Company'sCompany’s management of credit, liquidity and other financial and operational risks; and to prepare this report. Management is responsible for the preparation, presentation and integrity of the Company'sCompany’s consolidated financial statements, accounting and financial reporting principles, and internal controls and procedures designed to ensure compliance with accounting standards, applicable laws and regulations. KPMG LLP, the Company'sCompany’s independent auditingregistered public accounting firm, is responsible for performing an independent auditexpressing its opinions on conformity of the Company’s audited consolidated financial statements in accordance with generally accepted auditing standards.accounting principles and on management’s assessment of the effectiveness of the Company’s internal control over financial reporting. In addition, KPMG has expressed its own opinion on the effectiveness of the Company’s internal control over financial reporting. The independent auditorregistered public accounting firm has free access to the Audit Committee to discuss any matter it deems appropriate.
          The Audit Committee, which is comprised of three independent directors, serves a board-level oversight role in which it provides advice, counsel and direction to management and the independent auditorregistered public accounting firm on the basis of the information it receives, discussions with management and the auditorsindependent registered public accounting firm and the experience of the Committee'sCommittee’s members in business, financial and accounting matters. The members of the Audit Committee are not professionally engaged in the practice of auditing or accounting, and rely, without independent verification, on the information provided to them and on the representations made to them by management and the independent registered public accounting firm.
          Among other matters, the Audit Committee monitors the activities and performance of the Company'sCompany’s independent auditor,registered public accounting firm, including the audit scope, audit fees, auditor independence matters and the extent to which the independent auditorregistered public accounting firm may be retained to perform non-audit services. The Audit Committee has ultimate authority and responsibility to select, evaluate and, when appropriate, replace the Company'sCompany’s independent auditor.registered public accounting firm. The Audit Committee also reviews the results of the external audit work with regard to the adequacy and appropriateness of the Company'sCompany’s financial, accounting and internal controls. ManagementManagement’s and the independent auditorregistered public accounting firm’s presentations to and discussions with the Audit Committee also cover various topics and events that may have significant financial impact or are the subject of discussions between management and the independent auditor. 23 registered public accounting firm.
          The Committee has reviewed and discussed with management and the independent registered public accounting firm the audited consolidated financial statements, with managementmanagement’s assessment of the effectiveness of the Company’s internal control over financial reporting and the independent auditor; managementregistered public accounting firm’s evaluation of the Company’s internal control over financial reporting. Management represented to the Committee that the Company'sCompany’s audited consolidated financial statements were prepared in accordance with generally accepted accounting principles;principles, and the Audit Committee has discussed with the independent auditor represented that its presentations includedregistered public accounting firm the matters required to be discussed with the Audit Committee by Statement on Auditing Standards No. 61, as amended, "Communication“Communication with Audit Committees."

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          The Company'sCompany’s independent auditorregistered public accounting firm also provided the Committee with the written disclosures required by Independence Standards Board Standard No. 1, "Independence“Independence Discussions with Audit Committees," and the Committee discussed with the independent auditor that firm'sregistered public accounting firm its independence.
          Following the Committee'sCommittee’s discussions with management and the independent auditor,registered public accounting firm, the Committee recommended that the Board of Directors include the audited consolidated financial statements in the Annual Report on Form 10-K for the fiscal year ended January 31, 2004. 29, 2005.
Members of the Audit Committee:
Philip M. Browne, Chair
Robert B. Bank
Robert E. Salerno INDEPENDENT AUDITOR'S FEES Subject to shareholder ratification, the Audit Committee has selected KPMG LLP as the Company's independent auditor for 2004. KPMG served as the Company's independent auditor in 2003. Representatives of KPMG are expected to be present at the 2004 Annual Shareholders Meeting and will have an opportunity to make a statement if they desire to do so, and are expected to be available to respond to appropriate questions. In making its selection of KPMG, the Audit Committee considered whether the non-audit services provided by KPMG are compatible with maintaining KPMG's independence. The following table shows the fees billed by KPMG for professional services rendered to the Company in 2003 and 2002.
2003 2002 - --------------------------------------------------------------------------------- Audit Fees $642,000 $307,000 Audit-Related Fees -- -- Tax Fees 118,700 338,000 All Other Fees 432,800(1) 23,000
(1) Fees related to acquisition of Elder-Beerman. The charter of the Audit Committee provides that the Audit Committee is responsible for the pre-approval of all audit services and non-audit services to be performed for the Company by its independent auditor. Subject to the transition provisions of applicable law, the fees paid to the independent auditor that are shown in the chart above for 2003 were pre-approved by the Audit Committee. The Audit Committee may delegate to one of its members the authority to grant such pre-approvals. The decisions of such member regarding approvals shall be presented to the full Audit Committee at its next scheduled meeting. 24 RELATIONSHIP WITH INDEPENDENT AUDITOR Arthur Andersen LLP ("Andersen") was the Company's independent auditor at the beginning of 2002. Effective June 13, 2002, the Company, upon recommendation of the Audit Committee, dismissed Andersen and retained KPMG LLP as the Company's independent auditor. Andersen's reports on the Company's financial statements during the two fiscal years ended February 2, 2002, did not contain an adverse opinion or a disclaimer of opinion, and was not qualified or modified as to uncertainty, audit scope, or accounting principles. Further, during the two fiscal years ended February 2, 2002, there were no disagreements with Andersen on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure, which disagreements, if not resolved to the satisfaction of Andersen, would have caused it to make a reference to the subject matter of the disagreement in connection with its report.
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
          Executive officers, directors and persons who own more than 10% of the Company'sCompany’s common stock are required to file reports of their holdings and transactions in Company stock with the Securities and Exchange Commission. Based on our records and on written representations from those who are subject to these requirements, we believe that all 20032004 filing requirements were timely made except that (i) Frank Tworecke filed a Form 4 nine days late with respect to a restricted stock grant, and (ii) Tim Grumbacher filed a Form 4 twelve days late with respect to the sale of 3,050 shares of common stock by certain trusts of which Mr. Grumbacher's wife is a trustee. CERTAINmade.
RELATED PARTY TRANSACTIONS
          The Company leases its Oil City, Pennsylvania store from Nancy T. Grumbacher, Trustee of the 2002 Indenture of Trust of M. Thomas Grumbacher, pursuant to a lease entered into on January 1, 1981. The rental payments during 20032004 under this lease were $223,500. The Oil City lease terminates on July 31, 20062011, and the Company has fivefour five-year renewal options. In connection withMs. Grumbacher is the acquisitionwife of Elder-Beerman, the Company obtained equity financing in an aggregate amount of $6.5 million from Tim Grumbacher, theour Chairman and Chief Executive Officer of the Company, pursuant to a Stock Purchase Agreement dated as of October 23, 2003 between the Company and Mr. Grumbacher. Under the terms of the Stock Purchase Agreement, Mr. Grumbacher purchased 476,890 newly issued shares of common stock. In connection with Mr. Grumbacher's purchase of common stock pursuant to the Stock Purchase Agreement, on October 31, 2003, the Company and Mr. Grumbacher also entered into a Registration Rights Agreement with respect to such shares of common stock.Board.
          During fiscal 2003,2004, the Company purchased approximately $1,424,000$1.3 million of merchandise from OshKosh B'Gosh,B’Gosh, Inc., and approximately $540,000$1.3 million of merchandise from The Pfaltzgraff Co., and The Elder-Beerman Stores Corp., which was acquired by the Company in October 2003, purchased approximately $310,000 of merchandise from OshKosh and approximately $976,000 of merchandise from Pfaltzgraff. Shirley A. Dawe, a director of the Company, is also a director of OshKosh B'Gosh,B’Gosh, Inc., and Marsha M. Everton, a director of the Company, is President and CEO of The Pfaltzgraff Co. The transactions noted above were on substantially the same terms as comparable transactions with other vendors of merchandise to the Company. Mr. Starr, a non-employee director, rendered consulting services to Bon-Ton from 1984 to March 2002. Upon the conclusion of Mr. Starr's consulting agreement, the Company commenced payments to Mr. Starr in the amount of $65,000 per year in consideration of his agreement not to provide consulting services to any of the Company's competitors. Mr.
          Michael L. Gleim, a non-employee director, rendered consulting services to Bon-Ton during 20032004 for which he was paid $201,767.$173,388. In addition, Mr. Gleim received a $50,000 supplemental retire- 25 mentretirement benefit during 20032004 from the Company pursuant to the terms of Mr. Gleim'san employment agreement which were in effect when he servedwith Mr. Gleim with respect to his employment as Vice Chairman of the Company. Company from 1995 to 2002.
SHAREHOLDER PROPOSALS
          Shareholder proposals for the 20052006 Annual Meeting of Shareholders must be received by the Company by February 17, 2005January 13, 2006 in order to be considered for inclusionat the meeting and included in the Company'sCompany’s proxy statement and form of proxy relating to that meeting. A shareholder may wish
          If notice of any proposal with respect to have a proposal presentedmatter to be addressed at the 20052006 Annual Meeting of Shareholders but not included in the Company's proxy statement and form of proxy for that meeting. If notice of any such proposal is received by the Company after May 3, 2005,March 29, 2006, the proposals with respect to such proposalmatter shall be deemed "untimely"“untimely” for purposes of Rule 14a-4(c) under the Securities Exchange Act and, therefore, the Company will have the right to exercise discretionary voting authority with respect to such proposal. 26 ANNEX A THE BON-TON STORES, INC. AUDIT COMMITTEE CHARTER This Charter has been adopted by the Board of Directors (the "Board") of The Bon-Ton Stores, Inc. (the "Company") to govern its Audit Committee (the "Committee"), which shall have the authority, responsibility and specific powers described below. PURPOSES The Committee shall be directly responsible for the appointment, compensation and oversight over the Company's independent auditors (the "Auditors"). The Committee shall monitor (1) the integrity of the financial statements of the Company, (2) the Company's compliance with legal and regulatory requirements, (3) the Auditors' qualifications and independence, (4) the performance of the Company's internal audit function and (5) the performance of the Auditors. The Committee shall prepare the report required by the rules of the Securities and Exchange Commission to be included in the Company's annual proxy statement. The Committee shall oversee the financial reporting processes of the Company and the audits of the Company's financial statements. ORGANIZATION The Committee shall be composed of three or more directors who shall: (i) meet the independence and experience requirements of the Nasdaq National Market ("Nasdaq") and Rule 10A-3(b)(1) of the Securities Exchange Act of 1934, as amended; (ii) not have participated in the preparation of the financial statements of the Company or any current subsidiary of the Company at any time during the past three years; and (iii) be able to read and understand fundamental financial statements, including a company's balance sheet, income statement and cash flow statement. At least one member of the Committee shall be an "audit committee financial expert," as such term is defined by the applicable regulations of the Securities and Exchange Commission ("SEC") and shall meet any applicable standards promulgated by Nasdaq related to enhanced financial expertise applicable to at least one member of the Committee. The members of the Committee shall be appointed and removed by the Board. A member of the Committee shall be selected by the Board to serve as the Committee's chairperson. MEETINGS The Committee shall meet at least quarterly, or more frequently as circumstances dictate. The Committee shall meet at least annually with management and the Auditors in separate executive sessions to discuss any matters that the Committee or either of these groups believes should be discussed privately. In addition, the Committee will meet with the Auditors and management to review the Company's financial statements as provided under the sub-heading "Document Review" below. Minutes or other records of meetings and activities of the Committee shall be maintained. RESPONSIBILITIES The Committee shall have the sole authority to appoint or replace and oversee the Auditors, including the authority to resolve disagreements between management and the Auditors regarding financial reporting. The Auditors shall report directly to the Committee. A-1 The Committee shall pre-approve (1) all audit engagement fees and terms and (2) all non-audit services provided by the Auditors which are not proscribed by applicable law. The Committee may delegate pre-approval responsibilities to a member of the Committee, and the decisions of any Committee member to whom pre-approval authority is delegated must be presented to the full Committee at each of its scheduled meetings. The Committee shall, at least annually, obtain and review a report by the Auditors describing the following: (1) the Auditor's internal quality-control procedures; (2) any material issues raised by the most recent internal quality-control review, or peer review, of the Auditors, or by any inquiry or investigation by governmental or professional authorities, within the preceding five years, respecting one or more independent audits carried out by the Auditors, and any steps taken to deal with any such issues; and (3) in order to assess the Auditors' independence, all relationships between the Auditors and the Company. The Committee shall have the authority to engage and determine funding for outside legal, accounting or other consultants to advise the Committee and shall, as appropriate, obtain advice and assistance from such advisors. The Committee may request any officer or employee of the Company or the Company's outside counsel or the Auditor to attend a meeting of the Committee or to meet with any members of, or consultants to, the Committee. The Committee shall have the authority to determine, and the Company shall provide, appropriate funding for, (1) compensation to any registered public accounting firm engaged for the purpose of preparing or issuing an audit report or performing other audit, review or attest services for the Company and (2) payment for the ordinary administrative expenses of the Audit Committee that are necessary or appropriate for carrying out its duties. The Committee shall make regular reports to the Board. The Committee shall review and reassess the adequacy of this Charter annually and recommend any proposed changes to the Board for approval. The Committee shall annually review the Committee's own performance. The Committee shall (1) discuss the annual audited financial statements and quarterly financial statements with management and the Auditors, including the Company's disclosures under "Management's Discussion and Analysis of Financial Condition and Results of Operations" included in reports filed with the SEC; (2) discuss earnings press releases, as well as financial information and earnings guidance provided to analysts and rating agencies; (3) discuss policies with respect to risk assessment and risk management; (4) review with the Auditors any audit problems or difficulties and management's response; and (5) set clear hiring policies for the Company concerning employees or former employees of the Auditors. In carrying out its duties and responsibilities, the Committee, to the extent it deems necessary or appropriate, will: Document Review 1. Review with management and the Auditors the financial statements and disclosures under "Management's Discussion and Analysis of Financial Condition and Results of Operations" to be included in the Company's Annual Report on Form 10-K (or the annual report to shareholders if distributed prior to the filing of Form 10-K), including their judgment about the quality, not just the acceptability, of accounting principles, the reasonableness of significant judgments, and the clarity of the disclosures in the financial statements. Also, the Committee shall discuss the results of the annual audit and any other matters required to be communicated to the Committee by the Auditors under generally accepted auditing standards. 2. Review the interim financial statements and disclosures under "Management's Discussion and Analysis of Financial Condition and Results of Operations" with management and the Auditors prior to the filing of the Company's Quarterly Report on Form 10-Q. Also, the Committee A-2 shall discuss the results of the quarterly review and any other matters required to be communicated to the Committee by the Auditors under generally accepted auditing standards. Auditors 3. Review the proposed scope of the audit, the proposed staffing of the audit to ensure adequate coverage, as well as appropriate coverage consistent with Sections 203 and 206 of the Sarbanes-Oxley Act of 2002, and the fees proposed to be charged for such audit. 4. Select the Auditors, considering independence and effectiveness, and approve the fees and other compensation to be paid the Auditors. On an annual basis, the Committee should ensure receipt from the Auditors, and review, the Auditors' formal written statement delineating all relationships between the Auditors and the Company, consistent with Independence Standards Board Standard 1. In addition, the Committee shall actively engage in dialogue with the Auditors with respect to any disclosed relationships or services that may impact the objectivity and independence of the Auditors and the Committee shall take, or recommend that the full Board take, appropriate action to oversee the independence of the Auditors. 5. Review the performance of the Auditors and approve any proposed discharge of the Auditors when circumstances warrant. 6. Discuss with the Auditors any communications with the Auditors' national office respecting auditing or accounting issues presented by the engagement. 7. Review and evaluate the lead partner on the audit team. Ensure the rotation of the lead partner having primary responsibility for the audit and the partner responsible for reviewing the audit. 8. Periodically consult with the Auditors, without management present, regarding the Company's internal controls and the fullness and accuracy of the Company's financial statements. 9. Receive and review regular reports from the Auditors with respect to: - - the critical accounting policies and practices of the Company, - - all alternative treatments of financial information within generally accepted accounting principles that have been discussed with management, ramifications of the use of such alternative disclosures and treatments, and the treatment preferred by the Auditors, and - - other material written communications between the Auditors and management, such as any management letter or schedule of unadjusted differences. Financial Reporting Processes 10. Review with the Auditors (i) the Company's financial and accounting personnel, (ii) the adequacy and effectiveness of the accounting and financial controls of the Company, and (iii) elicit any recommendations for the improvement of such internal controls or particular areas where new or more detailed controls or procedures are desirable. 11. Review management's assertion on its assessment of the effectiveness of internal controls as of the end of the most recent fiscal year and the Auditors' report on management's assertions. 12. Review reports from management on material weaknesses or deficiencies in the design or operation of internal controls and on any fraud that involves personnel having a significant role in the internal controls. 13. In consultation with the Auditors, review the integrity of the financial reporting processes, both internal and external. A-3 14. Consider the Auditors' judgments about the quality and appropriateness of the Company's accounting principles as applied in its financial reporting. 15. Inquire of management and the Auditors about significant risks or exposures and assess the steps management has taken to minimize such risks to the Company. 16. Consider and approve, if appropriate, major changes to the Company's auditing and accounting principles and practices as suggested by the Auditors or management. Process Improvement 17. Following completion of the annual audit, review separately with management and with the Auditors any significant difficulties encountered during the course of the audit, including any restrictions on the scope of the work or access to required information. 18. Review any significant disagreement between management and the Auditors in connection with the preparation of the financial statements. 19. Review with the Auditors and with management the extent to which changes or improvements in financial or accounting practices, as approved by the Committee, have been implemented. (This review should be conducted at an appropriate time subsequent to implementation of changes or improvements, as determined by the Committee.) Ethical and Legal Compliance 20. Review and approve all related-party transactions. 21. Review and update periodically the Company's Code of Ethical Standards and Business Practices and ensure that management has established a system to enforce such code. 22. Review management's monitoring of the Company's compliance with such code and periodically determine that management has the proper review system in place to ensure that the Company's financial statements, reports and other financial information disseminated to governmental organizations and the public satisfy legal requirements. 23. Review legal compliance matters, including corporate securities trading policies, with Company counsel. 24. Review with Company counsel any legal matter that could have a significant impact on the financial statements. 25. Review and update periodically the Company's procedures for the receipt, retention, and treatment of complaints received by the Company regarding accounting, internal accounting controls or auditing matters, and the confidential, anonymous submission by employees of the Company of concerns regarding questionable accounting or audit matters. 26. Review annually the travel and entertainment expenses of the Company's Chief Executive Officer and a summary of all other executive officers' travel and entertainment expenses. 27. Perform any other activities consistent with this Charter, the Company's By-laws and governing law, as the Committee or the Board deems necessary or appropriate. LIMITATION OF COMMITTEE'S ROLE While the Committee has the responsibilities and powers set forth in this Charter, it is not the duty of the Committee to plan or conduct audits or to determine that the Company's financial statements and disclosures are complete and accurate and are in accordance with generally accepted accounting principles and applicable rules and regulations. These activities are the responsibility of management and the Auditors. A-4

23


ANNUAL MEETING OF SHAREHOLDERS OF

THE BON-TON STORES, INC. JULY 21, 2004

June 14, 2005

Please date, sign and mail
your proxy card in the
envelope provided as soon
as possible. -

êPlease detach along perforated line and mail in the envelope provided. - ê

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"“FOR” THE ELECTION OF DIRECTORS AND "FOR" PROPOSALS 2 THROUGH 4. “FOR” PROPOSAL 2.
PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE [X] 1. Election of Directors:
þ

NOMINEES: [ ]
1.  Election of Directors:

oFOR ALL NOMINEES [ ] Robert B. Bank [ ] Philip M. Browne [ ]
oWITHHOLD AUTHORITY [ ] Shirley A. Dawe
FOR ALL NOMINEES [ ] Marsha M. Everton [ ] Michael L. Gleim [ ]
oFOR ALL EXCEPT [ ] Tim Grumbacher (See
(See instructions below) [ ] Robert E. Salerno [ ] Thomas W. Wolf
INSTRUCTION: To withhold authority to vote for any individual nominee(s), mark "FOR ALL EXCEPT" and fill in the circle next to each nominee you wish to withhold, as shown here: [X]

NOMINEES:
¡   Robert B. Bank
¡   Byron L. Bergren
¡   Philip M. Browne
¡   Shirley A. Dawe
¡   Marsha M. Everton
¡   Michael L. Gleim
¡   Tim Grumbacher
¡   Robert E. Salerno
¡   Thomas W. Wolf



INSTRUCTION:To withhold authority to vote for any individual nominee(s), markFOR ALL EXCEPT”and fill in the circle next to each nominee you wish to withhold, as shown here:   l

To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that changes to the registered name(s) on the account may not be submitted via this method.o

FORAGAINSTABSTAIN
2.Ratification of appointment of KPMG LLP [ ] [ ] [ ] as the Company'sCompany’s independent auditor. 3. Approvalooo

Signature of The Bon-Ton Stores, Inc. [ ] [ ] [ ] Cash Bonus Plan. 4. ApprovalShareholder
Date:
Signature of Shareholder
Date:
Note:Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the Amendment to The [ ] [ ] [ ] Bon-Ton Stores, Inc. 2000 Stock Incentive Plan. signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person.
To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that [ ] changes to the registered name(s) on the account may not be submitted via this method. Signature of Shareholder Date: --------------------------------- --------------- Signature of Shareholder Date: --------------------------------- --------------- NOTE: Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person.


THE BON-TON STORES, INC.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned shareholder of THE BON-TON-STORES, INC. (the "Company"“Company”) hereby appoints Tim GrumbacherByron L. Bergren and James H. Baireuther, or either of them, with full power of substitution, to act as attorneys and proxies for the undersigned and to vote all shares of stock of the Company which the undersigned is entitled to vote if personally present at the Annual Meeting of Shareholders of the Company, to be held at Bon-Ton'sBon-Ton’s corporate office, 2801 E. Market Street, York, PA 17402 on July 21, 2004,June 14, 2005, at 9:00 a.m., provided that said proxies are authorized and directed to vote as indicated with respect to matters set forth on the opposite side of this proxy.

UNLESS OTHERWISE SPECIFIED, THE SHARES WILL BE VOTED "FOR"“FOR” THE ELECTION OF ALL NOMINATED DIRECTORS, "FOR"AND “FOR” RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS THE COMPANY'SCOMPANY’S INDEPENDENT AUDITOR, "FOR" THE APPROVAL OF THE BON-TON STORES, INC. CASH BONUS PLAN AND "FOR" APPROVAL OF THE AMENDMENT TO THE BON-TON STORES, INC. 2000 STOCK INCENTIVE PLAN. THIS PROXY ALSO DELEGATES DISCRETIONARY AUTHORITY TO VOTE WITH RESPECT TO ANY OTHER BUSINESS WHICH MAY PROPERLY COME BEFORE THE MEETING. (TO BE SIGNED ON REVERSE SIDE) AUDITOR. This proxy also delegates discretionary authority to vote with respect to any other business which may properly come before the meeting.

(To be signed on reverse side)

14475


ANNUAL MEETING OF SHAREHOLDERS OF

THE BON-TON STORES, INC. JULY 21, 2004

June 14, 2005

PROXY VOTING INSTRUCTIONS

MAIL - Date, sign and mail your proxy card in the envelope provided as soon as possible.

- OR -
TELEPHONE - Call toll-free1-800-PROXIES
(1-800-776-9437) from any touch-tone telephone and follow the instructions. Have your proxy card available when you call.
- OR -
INTERNET - Access "WWW.VOTEPROXY.COM"www.voteproxy.com and follow the on-screen instructions. Have your proxy card available when you access the web page. COMPANY NUMBER ------------------ ACCOUNT NUMBER ------------------ ------------------ YOU MAY ENTER YOUR VOTING INSTRUCTIONS AT


COMPANY NUMBER

ACCOUNT NUMBER




You may enter your voting instructions at 1-800-PROXIES OR WWW.VOTEPROXY.COM UP UNTILor www.voteproxy.com up until 11:59 PM EASTERN TIME THE DAY BEFORE THE CUT-OFF OR MEETING DATE. - Eastern Time the day before the meeting date.

êPlease detach along perforated line and mail in the envelope provided - IF you are not voting via telephone or the Internet.ê

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"“FOR” THE ELECTION OF DIRECTORS AND "FOR" PROPOSALS 2 THROUGH 4. “FOR” PROPOSAL 2.
PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE [X]
þ

NOMINEES:
1.  Election of Directors [ ] Directors:

oFOR ALL NOMINEES [ ] Robert B. Bank [ ] Philip M. Browne [ ]
oWITHHOLD AUTHORITY [ ] Shirley A. Dawe
FOR ALL NOMINEES [ ] Marsha M. Everton [ ] Michael L. Gleim [ ]
oFOR ALL EXCEPT [ ] Tim Grumbacher (See
(See instructions below) [ ] Robert E. Salerno [ ] Thomas W. Wolf
INSTRUCTION: To withhold authority to vote for any individual nominee(s), mark "FOR ALL EXCEPT" and fill in the circle next to each nominee you wish to withhold, as shown here: [X]

NOMINEES:
¡   Robert B. Bank
¡   Byron L. Bergren
¡   Philip M. Browne
¡   Shirley A. Dawe
¡   Marsha M. Everton
¡   Michael L. Gleim
¡   Tim Grumbacher
¡   Robert E. Salerno
¡   Thomas W. Wolf



INSTRUCTION:To withhold authority to vote for any individual nominee(s), markFOR ALL EXCEPT”and fill in the circle next to each nominee you wish to withhold, as shown here:   l

To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that changes to the registered name(s) on the account may not be submitted via this method.o

FORAGAINSTABSTAIN
2.Ratification of appointment of KPMG LLP [ ] [ ] [ ] as the Company'sCompany’s independent auditor. 3. Approvalooo

Signature of The Bon-Ton Stores, Inc. [ ] [ ] [ ] Cash Bonus Plan. 4. ApprovalShareholder
Date:
Signature of Shareholder
Date:
Note:Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the Amendment to The [ ] [ ] [ ] Bon-Ton Stores, Inc. 2000 Stock Incentive Plan. signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person.
To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that [ ] changes to the registered name(s) on the account may not be submitted via this method. Signature of Shareholder Date: --------------------------------- --------------- Signature of Shareholder Date: --------------------------------- --------------- NOTE: Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person.